SEO, AI Search Optimization (GEO) & Web Optimization Specialist London

Board International London is praised for a talented, passionate team, an exciting product, and clear growth potential, with good team leads and a generally solid work-life balance. Common criticisms include perceptions of underpayment and heavy workloads, plus notes that senior leadership alignment and diversity/inclusion initiatives could improve and cross-team communication could be stronger. Quantitative signals show London reviews average 4.3/5 for Culture & Values (based on 25 reviews) with about 3.9 for Work/Life Balance and Diversity & Inclusion, 3.5 for Senior Management, 3.3 for Compensation & Benefits and Career Opportunities; the overall London rating is 4.3/5, while Board International worldwide sits around 3.6/5 from roughly 129 reviews. Confidence: London data come from a relatively small sample (25 anonymous reviews) and may not fully reflect the global employee experience; consider the broader global ratings for a fuller view.

What does the role involve on a day-to-day basis?

You’ll own day-to-day SEO and AI-search optimization across Board.com and relevant microsites, monitoring rankings, AI citations, and search visibility trends. You’ll independently write and optimize content while collaborating with development and product teams on technical improvements and conversion-focused experiments. Expect to translate data into actionable plans that improve engagement and conversion throughout the buyer journey.

How does this role balance traditional SEO with AI-powered discovery?

The role blends traditional SEO best practices with emerging AI-search strategies, ensuring content is optimized for both search engines and AI-driven discovery platforms like ChatGPT, Gemini, and Perplexity. You'll map search intent, analyze prompts, and close content gaps to capture opportunities across buyer personas. Close collaboration with product marketing ensures messaging stays consistent while embracing AI-friendly content approaches.

What are the key success metrics for this position?

Success is measured by organic traffic growth, keyword rankings, and AI-search visibility. Engagement, time on page, and conversion rates across landing pages and journeys are tracked, with insights guiding optimization bets. You’ll contribute to monthly reporting and executive reviews to showcase impact and ROI.

What experience or background is ideal?

Proven experience in SEO, organic growth, or search-focused digital marketing—ideally within a B2B SaaS environment. You should understand modern SEO, search intent optimization, and evolving AI-search trends, plus have a track record of content that boosts visibility and engagement. Familiarity with GA4, CRO methods, and a collaborative, autonomous working style rounds it out.

What is the collaboration style and team structure?

You'll partner with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize content, UX, and conversion. The role is execution-focused yet strategic, thriving in a fast-paced, autonomous environment while aligning with broader business goals. Board values open collaboration across borders, so you’ll engage with cross-functional stakeholders to maintain consistent messaging.

What growth and impact opportunities does the role offer?

This position puts you at the heart of Board’s organic growth and AI-search strategy, shaping how prospects discover and convert. You’ll experiment with AI-enabled discovery, content formats, and site experiences, with room to influence roadmap decisions. Leadership will rely on your insights to drive measurable improvements and career progression in a fast-growing SaaS company.