SEO / AIO Lead Leeds

Customers rate Vintage Cash Cow highly for the selling experience, with Trustpilot at 4.4/5 from about 28,000 reviews and praise for free insured postage, no-obligation offers, and quick payment, though some reviews report delays or low offers. (trustpilot.com)

Leeds-based employee sentiment on Glassdoor is mixed: 3.1/5 from 41 reviews, with positives like friendly colleagues and reasonable benefits, but cons citing high pressure, confusing processes, and uneven management support. (glassdoor.co.uk)

Indeed shows a lower overall rating (2.8/5 from 17 reviews), with work-life balance at 3.4, pay/benefits at 3.3, and notably weaker scores for job security/advancement (2.2) and management (2.5), including remarks about restructures and turnover. (uk.indeed.com)

CSR and sustainability: the company highlights community involvement and a circular-economy ethos in Leeds, including local conservation work, litter picking, and partnerships such as Freedom4Girls. (vintagecashcow.co.uk)

Confidence note: Leeds-specific employee reviews are a relatively small sample (Glassdoor Leeds: 41 reviews; Indeed: 17 reviews), while Trustpilot reflects tens of thousands of customer reviews, so general sentiment should be interpreted with caution and cross-checked with current job postings. (glassdoor.co.uk)

What does the role involve?

You're responsible for the hands-on execution and strategic evolution of SEO and AI-optimised discovery across Vintage Cash Cow and ArcaVindi. You'll own technical SEO, AIO optimisation, prioritisation, and content strategy, working closely with Product, Tech, Data, and Content to deliver measurable, incremental growth.

How does AI-optimised discovery drive growth here?

AI-optimised discovery is a core growth lever that helps customers find us earlier and with higher intent. You'll build and refine discovery pathways by marrying data insights with search signals to boost non-brand demand.

What makes Vintage Cash Cow unique?

From pre-loved items to Europe-wide expansion, the team blends nostalgia with modern tech to scale. You’ll help turn underperforming non-brand demand into a scalable, high-impact acquisition engine.

What kind of candidate thrives in this role?

Data-driven, hands-on, and collaborative individuals excel here. You should be comfortable working across Product, Tech, Data, and Marketing, translating insights into action.

What does success look like in the first 90 days?

Expect to audit current SEO and AIO foundations, identify quick wins, and set a prioritized roadmap with measurable milestones. You’ll establish cross-functional rhythms and begin implementing high-impact tests that move key metrics.

What growth opportunities does the role offer?

As the SEO / AIO lead, you’ll shape the long-term discovery strategy as the business scales UK and Europe. There’s room to expand influence across data, product, and content, driving significant, visible growth.