SEO and AI Optimisation Manager London

Zego in London is seen as a dynamic, tech-led workplace with a modern office, regular socials, and strong development opportunities under a high‑performing leadership team. Key strengths noted by employees include a genuine one‑team culture, inclusive practices, and recognition for claims excellence and inclusion. Common criticisms center on high performance pressure, reports of inexperienced management, and work‑life balance challenges due to long or irregular hours. Glassdoor shows about 4.2/5 based on roughly 313 reviews, but online reviews are self-selected and may not fully represent all staff perspectives. (glassdoor.co.uk)

What does the role involve?

You’ll own the organic growth engine end-to-end, from technical SEO to AI-driven optimization. This role requires turning strategy into scalable execution across marketing, product, and content teams. Expect a high level of autonomy and a focus on delivering traffic and revenue gains.

How does this role drive organic growth for Zego?

You’ll design and execute an ambitious SEO plan that makes organic search a primary driver of qualified traffic and policy signups. By combining AI-enabled content optimization with technical improvements, you’ll lift rankings, click-through rates, and conversion. You’ll continuously test, measure, and iterate to compound growth.

How will AI be integrated into SEO optimisation?

AI will be a core enabler for ideation, optimization, and automation at scale. You’ll leverage AI tools to generate, optimize, and test content, metadata, and structured data while preserving brand voice and accuracy. The aim is faster experimentation cycles and more personalized, relevant search experiences.

What makes Zego's Marketing team unique?

Zego's Marketing team values builders who own their results and move fast. You’ll join an award-winning, data-driven culture that prizes practical innovation and measurable impact, with plenty of cross-functional collaboration. Autonomy is encouraged, and your work translates directly into traffic, conversions, and revenue.

What are the key metrics and success indicators?

Success is defined by organic traffic growth, engagement quality, and revenue attributed to SEO. You’ll track rankings, technical health, conversion rate improvements, and the ROI of AI-driven optimisations, all with clear quarterly targets.

What opportunities for growth and impact exist?

This role offers exposure to geo expansions, cross-functional leadership, and the chance to shape Zego's organic growth playbook. You’ll influence product roadmaps, content strategy, and data-informed decisions in a scaling, mission-driven insurtech.