SEO Director London

1st Formations, Covent Garden, London, is widely favored by clients for fast, straightforward company formation with clear guidance and responsive service, reflected in Trustpilot scores around 4.8/5 from thousands of reviews. The firm markets itself as the UK's leading company formation agent, with over 1,000,000 formations completed and about 140 staff in London, suggesting a sizable operation. Employee feedback on Glassdoor is mixed (around 3.3/5 in the UK), praising friendly colleagues but raising concerns about leadership, burnout, and job security. CSR and sustainability appear central to its culture, including environmental responsibility, diversity and inclusion, charity support, and carbon neutrality since 2022, with sustainability initiatives in its Covent Garden workspace. Note on representativeness: online reviews provide directional signals from customers and current/former employees and may not capture the full picture of the company’s health or long-term performance. (trustpilot.com)

What does the role involve on a day-to-day basis?

Develop and execute a long-term SEO strategy aligned with business objectives, and translate data into actionable roadmaps. Lead an SEO specialist, coordinate with content, product, and tech teams, and ensure best practices are embedded in site and content development. You’ll monitor performance, run audits, and report on impact to steer the growth engine.

How does the SEO Director influence broader business strategy?

By turning search insights into revenue-focused initiatives that boost visibility, traffic quality, and conversions across channels. You’ll collaborate with leadership to align SEO with product roadmaps, content strategy, and marketing campaigns, driving measurable ROI. Expect a role that shapes priorities and champions data-driven decision making.

What makes working at 1st Formations unique for this role?

Join a dynamic, rapidly growing Corporate Services Group led by a passionate founder and CEO. With a customer base over 500,000 and 20% year-on-year growth, the business is in a strong position to scale organic impact across multiple platforms. It’s a culture that blends profitability with customer focus and bold, strategic experimentation.

What qualifications and experience are we seeking for this role?

We’re looking for a strategic, data-driven leader who has successfully scaled organic growth and managed an SEO team. You should be comfortable partnering with cross-functional teams and translating metrics into clear action plans. A track record of improving rankings, revenue, and conversions, plus experience with technical SEO and modern analytics, is ideal.