SEO Executive | Cult Beauty London

Coming soon

What is the role and what are the key responsibilities?

• The SEO Executive at Cult Beauty (within THG Beauty) is responsible for driving organic growth and achieving top search rankings with a focus on a great user experience.
• Develop and execute end-to-end SEO strategies across on-page, off-page, and technical areas for Cult Beauty’s storefronts.
• Conduct keyword research, create SEO-focused content briefs, and optimize product and category pages to improve visibility and conversions.
• Perform technical SEO tasks such as site audits, improving crawlability and indexation, page speed, mobile usability, structured data, canonicalization, and resolving core web vital issues.
• Lead or contribute to link-building efforts, digital PR, and collaboration with content teams to grow authoritative mentions.
• Collaborate with cross-functional teams (marketing, merchandising, product, IT/Dev, analytics) to ensure SEO is integrated into launches, migrations, and site changes.
• Monitor and report on key metrics (organic traffic, rankings, click-through rate, conversion rate, revenue from organic channels, and user experience KPIs); use insights to inform ongoing optimization and testing.
• Stay current with search engine algorithm updates and industry trends, and test new tactics to sustain growth.

What are the essential qualifications and preferred skills?

• Essential:

  • Proven experience delivering SEO results for ecommerce brands or online retailers.
  • Strong analytical skills with the ability to translate data into actionable optimizations.
  • Proficiency with common SEO tools (e.g., Google Analytics, Google Search Console, Screaming Frog, Ahrefs or SEMrush).
  • Solid understanding of on-page, technical, and off-page SEO fundamentals; basic HTML/CSS knowledge is a plus.
  • Excellent communication and collaboration skills; ability to work with cross-functional teams.
  • Based in London or eligible to work in the UK; willingness to contribute to a hybrid/office-based environment as per policy.

• Preferred:

  • Experience with beauty or fashion ecommerce, ideally with Cult Beauty or THG brands.
  • Familiarity with CMS platforms and A/B testing or content optimization workflows.
  • Additional skills such as SQL or data visualization tools are a plus but not required.

How is the team structured and where does this role sit?

• This role sits within the THG Beauty marketing ecosystem, specifically supporting Cult Beauty under the THG Beauty umbrella.
• You will typically report to the SEO Manager or Head of SEO within the marketing team.
• You’ll collaborate closely with cross-functional teams including Content, Performance Marketing, Product/Merchandising, UX/UI, and Engineering to ensure SEO considerations are integrated into all initiatives.

What does the application process look like and when can I expect to hear back?

• Steps you can expect:

  • Online application with your CV and a brief cover note (and possibly a portfolio or case study).
  • Initial screening with a recruiter to confirm fit and eligibility.
  • One or more interviews with the SEO team and cross-functional partners to assess experience, strategy, and collaboration skills.
  • A practical assessment or case study (e.g., a short SEO audit or plan for Cult Beauty) to demonstrate approach and impact.
  • Final interview and offer discussion if you’re the selected candidate.

• Timeline can vary, but many applicants hear back within a few weeks of applying. Be ready to discuss your previous SEO wins, methodologies, and how you’d approach Cult Beauty’s specific SEO challenges.

• If you’d like to apply, you can use the company’s careers page: https://careers.thg.com/job-listings/seo-executive-cult-beauty-london?utm_source=seo-vacancy.eu

What is Cult Beauty/THG Beauty's culture and values?

• Cult Beauty emphasizes transparency and a strong, collaborative culture. They publish every review on their site, which reflects a commitment to honesty and customer trust.
• The team is described as a close-knit family that values ideas, empowerment, and aiming high—while recognizing that failure is part of the learning process and should be tried again.
• They strive to challenge traditional notions of beauty and use their platform to push for positive changes in the industry and society.
• For more about Cult Beauty and the THG Beauty mission, you can explore their careers page: https://careers.thg.com/our-brands/cult-beauty?utm_source=seo-vacancy.eu

What are the growth opportunities and how is success measured in this role?

• Success is typically measured by improvements in organic performance: increased organic traffic, higher search rankings for target keywords, improved conversion rates from organic traffic, and revenue growth attributable to SEO.
• You’ll also track site experience metrics (e.g., page speed, core web vitals, user engagement) and ensure sustainable, scalable growth through technical and content optimizations.
• Growth opportunities may include advancing to senior SEO roles (e.g., Senior SEO Executive, SEO Manager) or expanding responsibilities to cross-brand or global initiatives within THG Beauty, depending on performance and business needs.