SEO Executive London

DAZN London staff sentiment is mixed to negative, with an average Glassdoor rating of about 2.6/5 from roughly 225 reviews. (glassdoor.co.uk)

Key strengths noted include supportive colleagues and the ability to access the DAZN app, along with exposure to a growing, sports-focused business. (glassdoor.co.uk)

Common criticisms center on leadership and culture—blame culture, strained work-life balance, and disorganization—with reports of outsourcing to Hyderabad that created communication gaps; culture and values scores are around 2.0 and senior management around 1.9. (glassdoor.co.uk)

CSR and sustainability appear as formal commitments (e.g., a Modern Slavery Statement), but these topics are not widely discussed in employee reviews. (dazngroup.com)

What does the role involve on a typical day?

You'll own the SEO strategy, monitor content performance, and drive technical improvements across DAZN's global site. You'll work with editorial, content, product and engineering to shape discovery and subscription journeys from search. Expect a mix of analytical work, creative content recommendations, and cross-functional collaboration.

How does this role support DAZN's freemium offerings and subscription growth?

The role targets organic discovery for the freemium experience, helping fans find previews before subscribing. You’ll optimize landing pages, track conversions, and drive sustainable growth in organic traffic that converts to paying subscribers. Collaboration with content and product teams ensures SEO strategy aligns with product launches and rightsholder content.

What makes DAZN's SEO approach distinctive?

You’ll work across live sports rights, evolving product and global audiences to capture intent at every touchpoint. The role emphasizes cross-functional collaboration with editorial, product and engineering to balance content performance with technical improvements. A data-driven, experimentation-led culture helps turn insights into measurable growth.

What skills and experience are essential?

A proven track record in SEO strategy and execution, plus strong analytics and reporting skills. Hands-on technical SEO know-how and experience optimizing site architecture, indexing, and page speed matter. The ideal candidate thrives in cross-functional teams and can invent practical SEO experiments in a fast-paced media tech environment.

Where is the role based and who will you work with?

Based in London or Leeds, you’ll sit in the central marketing team and report into the Senior SEO Manager. You’ll collaborate with editorial, content, product and engineering teams across global markets. The role sits at the intersection of sports rights, live streaming and user experience.

What does success look like in the first year?

You’ll drive improvements in organic visibility, traffic and engagement for key product pages and campaigns. Your work should contribute to subscriber growth and better conversion from search. You’ll establish scalable SEO processes, dashboards and best practices for the wider team.