SEO & GEO (Generative Engine Optimisation) Data Analyst Bristol

Lloyds Banking Group is seen as a stable, well-funded UK employer with solid compensation and benefits. Common criticisms focus on work-life balance variability and perceived weaknesses in senior leadership and culture/values. Quantitatively, Glassdoor places the company around 3.6/5 overall, with 3.9 for compensation and benefits, 3.8 for diversity and inclusion, and 3.7 for work-life balance. CSR and sustainability reporting are prominent positives, with the 2025 Sustainability Report and ongoing commitments to responsible banking, climate targets, and community investment.

What does the role involve?

You’ll own and evolve the SEO and GEO measurement framework, delivering dashboards and insights that shape prioritisation and investment. You’ll conduct opportunity sizing, causal analysis, and forecasting to identify high-impact initiatives, and you’ll embed data-driven decision-making across digital and content teams. Strong communication with stakeholders is essential to drive buy-in and action.

How does GEO integrate with traditional SEO at Lloyds?

The role sits at the intersection of organic search and generative AI platforms, monitoring performance across both domains. You’ll translate data into actionable bets that improve rankings, traffic and conversions, while upholding robust data quality and taxonomy standards. You’ll collaborate with product, content, and engineering teams to align insights with business goals.

What dashboards and tools will you work with?

You’ll build and maintain dashboards that surface SEO/GEO trends, opportunities, and risks. Expect to work with a mix of BI tools and data sources, and contribute to tagging frameworks and measurement standards that scale.

How will success be measured in this role?

Success is defined by uplift in rankings, organic traffic, engagement and conversions, plus a clear, scalable measurement framework used across teams. You’ll demonstrate impact through forecasts, opportunity sizing and causal analyses that inform prioritisation and investment decisions.

What qualities help you thrive in this role at Lloyds?

A strong blend of technical analytics, practical SEO experience and the ability to influence across disciplines is key. You’ll coach teammates, translate insights for non-technical stakeholders, and stay curious in a fast-paced environment.

What is the recruitment process and next steps?

Expect a mix of behavioural and technical discussions, sometimes with a data-focused exercise or case study and stakeholder conversations. You’ll have opportunities to ask questions and see how the role fits into Lloyds' broader strategy.