SEO Lead Dublin

Legacy Communications, a Dublin-based creative communications agency with 11–50 employees, shows solid growth and industry recognition in Ireland's PR scene. Employee reviews highlight strengths in diversity and inclusion (4.5) and career opportunities (3.9), with 64% of reviewers willing to recommend the company. Common criticisms include a relatively low work-life balance rating (2.8) and occasional comments about chaotic work environments. The overall Glassdoor rating is 3.4 based on seven ratings, indicating a small sample size and that impressions may not be fully representative. CSR-oriented work is evident in public-interest campaigns like Pieta's SIGNS of Suicide, and the firm has earned industry recognition such as PRCA Ireland 2024 Excellence in Public Relations.

What does the role involve?

This senior role puts day-to-day ownership of the SEO function across all client accounts, from onboarding to 3–6 month roadmaps and ongoing reviews. You will plan and manage sprint-based delivery, maintain accountability for performance, and decide when to bring in Digital PR. It’s a hands-on leadership position that combines strategic direction with active client delivery.

How does Legacy approach AI and modern search?

Legacy uses a Search Everywhere Optimisation approach that extends beyond traditional Google search to AI platforms like ChatGPT and Perplexity, plus YouTube, Reddit, newsletters, and social channels. You’ll lead strategies to influence AI-generated recommendations through authoritative content and earned media, and stay ahead of algorithm developments.

What qualifications and experience are essential?

You’ll need 5+ years of SEO experience, including agency work managing multiple clients. Deep expertise across technical, on-page, content, and off-page SEO, plus proven people management and stakeholder skills. Proficiency with tools like Ahrefs, GSC, GA4, DeepCrawl, and comfort with AI tools such as ChatGPT and Claude.

How is success measured in this role?

Success is defined by growth in traffic, rankings, and conversions across client accounts, tracked through structured roadmaps and regular performance reviews. You’ll monitor AI visibility and competitive activity, adapting strategies to improve outcomes. Clear reporting and milestone-driven delivery ensure alignment with client goals and profitability.

What is the team and culture like at Legacy?

Expect a culture of curiosity, experimentation, and accountability, with a strong emphasis on learning and sharing insights. You’ll manage and develop SEO teammates through regular 1:1s, goal-setting, and constructive feedback, ensuring plans are well resourced and delivered to a high standard. Collaboration with Digital PR and content teams underpins success in a fast-paced agency environment.

What does growth look like for this position?

You'll oversee resource planning, capacity forecasting, and profitability across accounts, with opportunities to grow existing relationships and pitch new business. The role also offers a clear trajectory into broader leadership, including potential progression to Head of Division based on performance.