SEO Manager London

Bulk London / Bulk UK shows a mixed but cautiously optimistic signal for job seekers. Employee reviews on Glassdoor place Bulk London around 3.3–3.4/5, with about half willing to recommend the company; positives include an energetic, start-up vibe and friendly colleagues, while criticisms focus on management, limited career progression, and lower London-level pay. Consumer Trustpilot ratings are strong for the brand overall (about 4.1/5 TrustScore), with many customers praising product quality, taste, and fast delivery rather than employee experience. Financially, Bulk appears stable and growing, with The Times noting a 30% sales lift to £123.1m in 2023 and European expansion, though ownership remains with the founders. CSR and sustainability are supported by formal practices (independent third-party testing, UKAS/ISO labs, and Informed Sport testing on some products), but explicit, public CSR programs are less documented; reliability is limited by small London employee sample sizes on Glassdoor and the consumer-focus nature of Trustpilot reviews. (glassdoor.com)

What will I be doing in this role?

As SEO Manager at Bulk™, you’ll be the driving force behind organic growth (SEO and GEO) for a London-based global D2C brand. Key responsibilities include:

• Leading content localisation with the copywriting team to optimise assets for international audiences.
• Performing regular competitor analyses and website health checks to identify opportunities and gaps.
• Monitoring website performance, tracking KPIs, and maintaining optimal site health (technical SEO, crawlability, indexation).
• Mentoring and upskilling yourself and your direct reports; staying current with industry trends.
• Collaborating with the marketing team to align SEO with campaigns and product launches.
• Evangelising SEO best practices across content creation and internal processes.
• Conducting technical audits and implementing recommendations with the in-house Digital team (site speed, mobile optimisation, structured data, canonicalisation, etc.).
• Improving URL structure, internal linking, XML sitemaps, robots.txt, and backlink profile.
• Supporting keyword research and on-page optimisation (metadata, headings, content) to boost rankings and CTR.
• Working cross-functionally with copywriters to produce SEO-optimised, engaging content.

What qualifications and experience are required or preferred?

• Proven experience as an SEO specialist, including managerial/leadership responsibilities.
• Preference for experience within a global D2C (direct-to-consumer) brand.
• Strong technical SEO skills (site speed, mobile optimisation, structured data, crawlability, indexation, canonical tags, XML sitemaps, robots.txt).
• Experience with content localisation and working with copywriting teams.
• Ability to perform in-depth website audits and translate findings into actionable plans.
• Familiarity with analytics and reporting to derive insights and inform strategy.
• Comfortable collaborating with cross-functional teams (marketing, product, analytics) and external partners.
• A passion for nutrition, health, fitness, and sports is highly valued.

What does the application and interview process involve?

• Submit your resume and any supporting materials (case studies or a portfolio of SEO work if available).
• Expect a structured interview process that may include:
  • A discussion of your past SEO strategies, outcomes, and leadership experiences.
  • A practical task or case study (e.g., audit a site, outline an SEO plan for a product launch).
  • Interviews with the Performance & Insights leadership and cross-functional stakeholders.
  • Final conversations to assess fit with Bulk’s culture and mission.
• Timeline: companies typically complete assessments and interviews within a few weeks; exact dates will be confirmed after you apply.

What is the team culture like, and what are the growth opportunities?

• Bulk emphasizes risk-taking, challenging conventional thinking, and deep digital fluency.
• You’ll join a self-motivated, pluridisciplinary team within the Performance & Insights department, working closely with paid media and marketing insights specialists.
• There is a strong focus on continuous learning and staying ahead of industry trends.
• You’ll have the opportunity to lead initiatives that shape the brand’s organic growth, influence content strategy, and play a key role in product launches.
• The role includes managing direct (and possibly indirect) reports, offering both leadership experience and hands-on SEO work.

How is success measured, and what about location, benefits, and work setup?

• Success metrics typically include:
  • Increases in organic traffic and search visibility for target keywords.
  • Improvements in site health metrics (crawlability, indexation, page speed).
  • Growth in conversions and revenue attributed to organic channels.
  • Quality and impact of content localisation and on-page optimisation.
  • Effectiveness of technical SEO fixes (lowered crawl errors, improved core web vitals).
• Location and work setup:
  • The role is London-based. Details about hybrid/remote options, relocation, or visa support will be discussed during the interview process.
  • Salary range and benefits are not listed in the posting; these details are typically provided during later interview stages or offer discussions.
• How to stand out in your application:
  • Highlight measurable SEO wins (traffic, rankings, conversions) and examples of leading teams or projects.
  • Share your approach to technical SEO audits, cross-functional collaboration, and content localisation.
  • Include a brief case study or summary of a successful product launch you supported with SEO.