SEO Specialist (Off-Page SEO) Nicosia
What Makes This Opportunity Special
Join HFM as an SEO Specialist (Off-Page SEO) in Nicosia to drive organic growth through scalable backlink strategies and strategic partnerships. You’ll own end-to-end outreach, secure high-quality placements, and measure impact with analytics to boost rankings and visibility. Be part of a globally respected broker that values growth, innovation, and people.
About HFM
HFM (HF Markets Group) is a large, globally oriented online broker; the SEO Specialist (Off-Page SEO) role is listed in Larnaca, Cyprus, not Nicosia, and the company presents itself as focused on growth, innovation, and transparency. Employees describe a generally friendly, collaborative work environment with opportunities for learning and career progression, but some reviews note no bonuses and unclear promotion pathways; keep in mind these Glassdoor ratings come from a small sample (about seven reviews) across regions, which may not fully reflect Cyprus-specific experiences. The job posting itself highlights strong benefits, including hybrid work, health and life insurance, a provident fund, training support, Udemy access, and gym membership. CSR and sustainability are publicly highlighted, with activities centered on education, environment, and wellbeing (e.g., UNICEF and Red Cross involvement and Cyprus community initiatives), though public data on the firm’s overall financial health remain limited.
Frequently Asked Questions
What does the role involve?
The role focuses on scalable off-page SEO and link-building strategies, identifying high-quality backlink opportunities, managing outreach campaigns, and supporting long-term organic growth. You'll collaborate with publishers, webmasters, affiliates, and industry sites, and monitor backlink health and impact on rankings.
How does off-page SEO fit into HFM's growth strategy?
Off-page SEO strengthens domain authority and complements on-page efforts, driving sustainable rankings and referral traffic. In this role, you'll align link acquisition with overall organic growth objectives and stay ahead of search engine updates.
What tools and metrics will be used to measure success?
You'll use tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to monitor performance, conduct audits, and identify growth opportunities. Expect to track metrics such as referring domains, domain authority, traffic, and rankings, and report insights to the team.
What kind of outreach and partnerships will be prioritized?
Outreach will target publishers, webmasters, affiliates, and relevant industry sites; you'll manage campaigns, negotiate placements, and nurture relationships for scalable backlinks. Expect to work on guest posting, digital PR, partnerships, and other white-hat tactics.
What qualifications are most important for success?
Key qualifications include 3+ years in off-page SEO, proven high-quality backlink acquisition, strong communication, and proficiency with GA, GSC, Ahrefs, and SEMrush. A strategic, analytical mindset and English proficiency are essential to collaborate effectively.
What growth opportunities and benefits can come with joining HFM?
HFM offers hybrid work, health and life insurance, training allowances, and various leave benefits, plus opportunities to grow within a global broker. You'll join a team that values growth, innovation, and people, with pathways to deepen your SEO expertise.
