SEO Specialist Athens

Public Group is the leading omnichannel retailer in Greece and Cyprus, with Public as its flagship brand, more than 2,250 employees, 67 stores, and a growing ecosystem of investments. (publicgroup.gr) The SEO Specialist role in Athens appears in external postings, signaling active recruitment as Public Group deepens its omnichannel and digital capabilities. (startup.jobs) Public Group's Greece reviews are mixed: Glassdoor Greece rates the company 3.2/5 from 85 reviews—pros include on-time payments and some supportive teams, while cons cite organizational issues and limited career progression; Indeed Greece shows a lower 1.7/5 from 3 reviews with concerns about pay and work-life balance. (glassdoor.co.uk) These publicly available reviews may not fully reflect Athens-specific teams or all locations, so they should be interpreted as indicative rather than definitive. (glassdoor.co.uk) Public Group’s LinkedIn presence confirms it operates in Greece with an omnichannel focus and an ecosystem around stores and tech investments, based in Kifisiá, Attiki. (linkedin.com)

What does the role involve?

As SEO Specialist, you'll own the end-to-end SEO roadmap for a large e-commerce platform, spanning technical, on-page, and content initiatives. You'll conduct audits, prioritise fixes, and brief content where gaps exist, then partner with developers to implement changes. You'll monitor performance through GSC and GA4 and own the outcomes.

What makes this role at Public Group unique?

Join an in-house team expanding SEO capability for one of Greece's largest omnichannel retailers, with direct impact on customer experiences and growth. The role blends technical, content, and off-page work and keeps you at the forefront of AI search and GEO considerations.

What qualifications are you looking for?

Requirements include a minimum of 4 years of hands-on SEO experience, with proven work in both technical and content SEO. You should be adept with tools like Google Search Console, GA4, Screaming Frog, and at least one SEO platform (Ahrefs or Semrush), plus experience with structured data. Experience in e-commerce SEO is highly valued.

How is success measured in this role?

Success is defined by improvements in organic rankings, traffic, and conversions, with category and landing page performance during key periods. You’ll keep dashboards up to date, flag anomalies, and drive timely optimizations while collaborating with stakeholders.

What growth and learning opportunities does Public Group offer?

The position offers continuous learning, tailored upskilling, and clear career growth as the role evolves with the business. You’ll also gain exposure to a broader tech ecosystem and cross-functional projects that accelerate your expertise.

How does collaboration with other teams work?

You’ll work closely with content creators, web developers, and marketing partners to brief, implement, QA SEO changes, and align on campaigns. Regular touchpoints ensure a cohesive strategy and timely execution across technical, content, and off-page initiatives.