SEO Strategist London

London-based Clarity Global is praised for a hardworking, welcoming, and ambitious culture with smooth onboarding and clear career development support—including professional development stipends, a company-wide bonus program, unlimited holidays, and generous family leave. Common criticisms cite growing pains from rapid expansion, such as heavy workloads, pay discrepancies, and gaps in management communication. Quantitative sentiment shows about 4.2/5 on Glassdoor from 23 London reviews (with 72% of respondents would recommend), and roughly 3.6/5 on Indeed from 54 reviews, indicating generally positive feedback with caveats. CSR and sustainability appear central to the firm’s identity, underscored by B Corp certification and explicit sustainability/CSR commitments in Living Our Values and related pages.

What will I do as an SEO Strategist at Clarity?

As an SEO Strategist, you will be a key leader in shaping and delivering the organic growth strategy for large client portfolios. Your responsibilities include:

• Strategic leadership: define and execute comprehensive SEO plans across GEO (Generative Engine Optimisation) and AI-driven search updates, aligning with client business goals.
• Client and account management: act as the primary contact for your portfolio, coordinating with the client services team to ensure smooth delivery and clear communication.
• Opportunity identification: proactively identify growth opportunities and translate them into actionable initiatives.
• Team training and development: support SEO Leads with internal training and mentor junior team members on advanced topics.
• Reporting and analysis: provide actionable insights, tell a compelling story with data, demonstrate commercial impact, and help continuously improve reporting processes.
• Thought leadership and channel development: contribute to the agency’s marketing objectives through high-quality content and help embed the SEO proposition across the London office and wider business.

What qualifications and experience are required?

• A minimum of 3 years of hands-on experience in a strategic SEO role.
• Proven track record of leading and managing large, complex SEO projects from concept to completion.
• Advanced proficiency with core SEO tools (e.g., Semrush, Screaming Frog) and strong familiarity with analytics platforms to interpret data and drive business decisions.
• Excellent client-facing communication and presentation skills, with the ability to translate technical insights into clear business actions.
• Strong project management, collaboration across cross-functional teams, and the ability to manage multiple client engagements simultaneously.
• Experience with or openness to Generative Engine Optimisation (GEO) and AI-driven search trends is a plus.

What is Generative Engine Optimisation (GEO) and how will I work on it?

GEO refers to optimizing search strategies in a landscape increasingly dominated by AI and conversational interfaces. In this role, you will:

• Develop and implement GEO strategies that help clients succeed as search interfaces evolve with AI and chat-driven experiences.
• Stay ahead of AI-driven changes in search, test new approaches, and tailor tactics to client industries.
• Collaborate with content, product, and technical teams to ensure SEO practices align with AI-enabled discovery and conversion paths.
• Measure impact through metrics like qualified traffic, engagement, and revenue influence, and adjust recommendations based on results.

How is performance measured and what does career progression look like?

• Performance is evaluated on client outcomes and impact, including growth in organic traffic, lead generation, conversions, and revenue contributions, as well as the ability to identify and capitalize on new opportunities.
• You will be expected to deliver high-quality work, maintain strong client relationships, and contribute to the agency’s thought leadership and knowledge sharing.
• Career progression can include expanding responsibilities within senior SEO leadership, ongoing mentorship of junior team members, broader channel leadership, and opportunities to contribute to agency-wide marketing initiatives such as blogs, presentations, and external speaking.

What is the application process and what should I prepare?

• Prepare a current CV or resume highlighting your strategic SEO achievements, large-scale projects, and any GEO/AI-related work.
• Gather a portfolio or case studies that demonstrate measurable SEO success (traffic growth, efficiency gains, revenue impact) from previous engagements.
• Be ready to discuss how you would approach GEO for a hypothetical client and to share a short plan or outline of an SEO strategy tailored to a tech-focused business.
• The process typically includes an initial screening call, one or more interview rounds, and a final discussion. Details and timelines will be provided by the recruitment team.
• If applicable, confirm your right to work in the UK and any travel expectations during discussions.

If you’d like, I can tailor these FAQs further to match any additional specifics you want highlighted from the job posting.