Web and SEO Manager Manchester

Staff and students describe a supportive, tight-knit environment with motivated tutors and strong facilities; Glassdoor reviews highlight “great co-workers” and positive interactions with colleagues and learners, while Wanderlog emphasizes excellent equipment and resources. Common criticisms center on low pay, heavy workloads, and management issues such as opaque leadership and a relentlessly target-driven culture. Quantitative ratings on Glassdoor show an overall 2.8/5 (based on 45 reviews), with Culture & Values at 3.1, Diversity 3.7, Work/Life Balance 2.2, Senior Management 2.1, and Compensation & Benefits 1.8. Representativeness is limited by self-selected reviews from 2021–2024, so consider corroborating with additional sources such as current students or alumni for a fuller view. (glassdoor.com)

What does the role involve?

The Web and SEO Manager will own website performance, security, and technical improvements, while shaping the organisation’s SEO strategy and content. You’ll work with Marketing, Creative, IT, and Senior Leadership to deliver best-in-class digital output across multiple brands. Analysis and insights from GA and GTM will guide your decisions.

What are the key priorities for the first 90 days?

Begin with a website health check and an SEO audit to identify quick wins and longer-term opportunities. Build a measurable SEO/content roadmap and set up dashboards to track progress using GA and GTM. Align with cross-functional partners to prioritise roadmap items.

What skills and experience are you looking for?

You should bring proven experience in website management, SEO strategy, and analytics, ideally across multiple brands. Strong collaboration and project management skills are essential to coordinate with Marketing, IT, and Leadership. Familiarity with SEO tools and budgets is a plus.

How does the role interact with other teams?

The role sits at the intersection of Marketing, Creative, IT and Senior Leadership, ensuring a seamless user experience across brands. You’ll champion data-driven decisions and present clear insights to stakeholders. Cross-brand collaboration will be a daily rhythm.

What tools and metrics will you use to measure success?

Key tools include Google Analytics, Google Tag Manager, and a suite of SEO tools to monitor rankings, traffic, and conversions. You’ll track metrics like organic traffic, ranking position, page speed, bounce rate, and conversion rate. Regular reporting will translate data into actionable optimisations.

What growth and development opportunities does Access offer?

Access Education Group supports you to grow into a strategic digital leader, with exposure to multiple brands and markets. You’ll have chances to mentor peers, lead bigger projects, and influence overall marketing direction. The role offers a clear path to senior leadership within the digital and education spaces.