SEA & SEO Specialist (gn) Rotterdam

TAKKT Group employees highlight strong team cohesion, engaging tasks, and a culture of equality, alongside a CSR push with EcoVadis silver status and a target to source 40% of purchasing from sustainably certified suppliers by 2025. (kununu.com) Common criticisms include gaps in communication, the overall work atmosphere, and limited career development opportunities. (kununu.com) Quantitative ratings place the group around 3.6–3.8/5 (Glassdoor ~3.6/5 with about 63% willing to recommend; Kununu ~3.8/5 with ~42% willing to recommend). (glassdoor.com) Rotterdam-specific reviews are not clearly available, so the overall sentiment shown may not fully reflect Rotterdam-based roles. (kununu.com)

What does the role involve?

Lead planning, execution, and analysis of multi-channel traffic campaigns across SEA, PLA, CSEs, social ads, display, and affiliate programs. You’ll optimize landing pages and user journeys to lift conversions and reduce acquisition costs, then translate performance into actionable insights for the business.

How is success measured in this role?

Success means steady improvements in traffic quality, conversion rate, and ROI. You'll deliver clear performance reports, insights, and recommendations that guide strategy and cross-functional decisions.

Which channels will I work with?

Channels you'll own include paid search (SEA), product listing ads (PLAs), shopping comparison engines (CSEs), social media ads, display advertising, and affiliate marketing. You’ll continuously test and optimize across these channels to maximize reach and efficiency.

What are the day-to-day focus areas?

Develop and execute traffic acquisition strategies; monitor campaigns; analyze data; report on key metrics. Collaborate with marketing, product, and analytics teams to turn insights into actionable improvements.

What differentiates TAKKT's approach to traffic acquisition?

TAKKT blends data-driven decision making with a B2B omnichannel mindset across international brands, prioritizing sustainable solutions and ROI. You’ll work with prominent brands like kaiserkraft, ratioform, BIGDUG, FRANKEL, Gerdmans and Runelandhs and help them grow.

What growth opportunities and team dynamics can I expect?

You’ll join a multilingual, cross-brand team and have opportunities to upskill in analytics, automation, and strategy. The environment is fast-paced, collaborative, and globally minded, with room to take ownership and drive impact.