SEA & SEO Specialist (gn) Rotterdam

TAKKT Group generally scores well on work environment and culture, with employees praising a collaborative, multi-country team and a culture that emphasizes open feedback and flexible, hybrid work. (glassdoor.com)

Key strengths cited by employees include engaging, varied work across TAKKT’s divisions and opportunities to tackle meaningful projects, supported by a clear emphasis on development and CSR as part of the company’s culture. (kununu.com)

Common criticisms focus on organizational instability and changes in leadership, as well as compensation/benefits not always aligning with market expectations, with some reviews noting legacy processes that hamper growth. (kununu.com)

Financial health and scale appear solid, with TAKKT operating in more than 20 countries, a multi-brand portfolio, and ongoing sustainability-focused reporting and governance, including EcoVadis silver recognition. (marketscreener.com)

What does the role involve?

The SEA & SEO Specialist leads planning, executing, and analyzing multi-channel acquisition campaigns across paid and organic channels—SEA, PLAs, CSEs, social ads, display, and affiliate marketing. You’ll optimize landing pages and user journeys to lift conversions and reduce acquisition costs, with regular performance reporting and actionable recommendations.

What makes TAKKT stand out as an employer?

TAKKT combines a global, listed company profile with a vibrant, data-driven culture and strong B2B brands. You'll work across diverse markets and brands, shaping omnichannel strategies that drive real business impact.

Which skills and tools are essential?

Key tools and skills include hands-on experience with Google Ads, Shopping/PLA, SEO fundamentals, analytics platforms like GA4, Search Console, and Tag Manager, plus experimentation and landing page optimization. You should be comfortable interpreting data, running tests, and turning insights into concrete improvements.

How is success measured in this role?

Success is measured by ROI and ROAS, acquisition cost, traffic quality, and conversion rate improvements across channels. You’ll deliver regular performance reports, insights, and recommendations that guide budget allocation and strategy.

What growth opportunities can I expect?

You’ll have opportunities to shape TAKKT’s global SEA/SEO approach, collaborate with multiple brands, and influence cross-functional decisions. There’s potential for leadership responsibilities and broader regional impact as the organization grows.

What is the work environment and collaboration like?

Expect a collaborative, data-driven environment that brings together marketing, product, analytics, and regional teams. With agile ways of working and hybrid options, you’ll move fast while keeping a clear focus on impact.