SEO/ Growth Manager | International Platform Rotterdam

Haystack People appears to be a Rotterdam-based IT recruitment agency that promotes a high-knowledge, candidate-centric approach, underpinned by promises such as Hoog kennisniveau, De beste opties, Afspraak is afspraak, and Advies. (haystackpeople.nl)

Public signals suggest a positive work environment, with Glassdoor showing a 5.0 snapshot and 100% would recommend to a friend, though the profile lists unknown revenue and no clear employee counts, indicating a small data sample. (glassdoor.com)

Career development is central in their offering, including Executive Search, Detachering, and consultant-style guidance, suggesting a supportive culture for growth. (haystackpeople.nl)

CSR and sustainability are not publicly disclosed, and financial health details are not available; compensation signals exist in client job postings—e.g., React developer roles up to €85k—indicating market-aligned ranges rather than internal pay data. (glassdoor.com)

Representativeness is limited by the small public footprint (few Glassdoor reviews, unknown revenue/headcount), so take the sentiment with caution, though Rotterdam presence is evidenced by active Rotterdam postings on their site. (glassdoor.com)

What does the role involve?

You’ll own the platform’s organic growth and overall performance. Expect hands-on SEO work: analyzing rankings and traffic trends, improving site structure and internal linking, and optimizing content for topical authority. You’ll collaborate with product and design to uplift page quality, trust signals, and user journeys, then test changes and measure impact on traffic and leads.

How is success measured in this role?

Success is measured by sustainable increases in organic traffic, better search rankings, and stronger lead generation from the platform. You’ll set experiments, monitor results, and iterate quickly to understand what moves the needle in a changing AI-influenced search landscape. Clear dashboards and regular reviews will show how improvements translate to consumer quotes and partnerships.

What makes this platform stand out internationally?

This platform operates across 10 countries and 6 languages, connecting over 150,000 consumers per year with moving providers. It combines reviews, quotes, and comparison at scale, delivering meaningful optimization opportunities. The multilingual setup and trust-building signals make SEO both challenging and rewarding.

How closely will you work with product and design teams?

Very closely. You’ll collaborate on page quality, trust signals, and the end-to-end user journey, aligning SEO with product goals. Expect regular ideation, rapid experimentation, and shared dashboards to measure impact.

What tools and tech stack will you use?

Expect a practical toolkit: technical SEO, site structure, content optimization, internal linking, and performance analytics. You’ll use crawl, analytics, and ranking tools to track changes, run experiments, and validate impact. The role is hands-on and data-driven.

What will you focus on first to make an impact?

Start with a comprehensive SEO audit to identify quick wins and longer-term bets across structure, content, and authority. Then implement technical fixes, optimize top-performing content, and strengthen topical authority while aligning with product and design. Set a 90-day plan to demonstrate impact on traffic and lead generation.