SEO Specialist (Content & Platform) Rotterdam

TriGlobal is a Dordrecht-based Dutch company behind Sirelo, a moving-leads and review platform, with roughly 25+ employees and activity across 60+ countries. Glassdoor shows an overall rating of 4.4/5 from 7 reviews, with culture & values at 4.9, work-life balance at 4.8, and career opportunities at 4.4. A Rotterdam-based 2021 review describes the environment as a good place for a first job, with an international atmosphere, responsibility from day one, and freedom to learn. Common criticisms include micromanagement and feedback gaps, plus remarks about an informal culture and occasional management communication issues. Public CSR, sustainability, and detailed financial-health data are not prominently published; TriGlobal’s public materials emphasize lead-generation technology and the Sirelo platform rather than explicit CSR programs, and the available reviews come from a small, Netherlands-centered sample, so representativeness is limited.

What does the role involve?

You’ll own the platform’s SEO end-to-end, from technical health and site architecture to on-page optimization and content signal alignment. Working cross-functionally with content, product, and marketing, you’ll shape the journey that drives organic growth and conversions.

What makes this role unique at Sirelo?

This role offers end-to-end ownership of the SEO strategy for a growing platform, with impact on both traffic and user experience. You’ll have a chance to shape the product’s information architecture and content strategy to become the trusted destination in the moving journey.

Which skills are essential for success?

Strong technical SEO, knowledge of crawlability and site architecture, and a data-driven mindset are key. Experience with CMS, analytics tools, and turning insights into content and structural improvements helps you move fast.

How is performance measured?

KPIs include organic traffic growth, search rankings for core keywords, and the quality of the user journey on the platform. You’ll own experiments, dashboards, and quarterly targets that tie SEO output to meaningful business outcomes.

What is the team culture and working style?

We’re data-driven, collaborative, and fast-moving, with a focus on impact over process. Based in Rotterdam with a hybrid setup, you’ll partner with content, product, and growth teams to ship meaningful improvements.

What are the initial priorities for the first 90 days?

Kick off with a comprehensive SEO audit, technical fixes, and a content-gap analysis to identify quick wins. Set up measurement dashboards, align on priorities with stakeholders, and start testing prioritised experiments.