Senior SEO Executive Liverpool

Better Placed Ltd - A Sunday Times Top 10 Employer! garners strong sentiment from employees, with a Glassdoor rating of 4.6/5 based on 33 reviews and 84% of staff saying they would recommend the company. Key strengths cited include a positive culture and values, solid compensation and benefits, a supportive senior management team, and the firm’s 100% employee-owned structure, along with recognition as a Sunday Times Top 10 employer. Some criticisms appear to center on a small, potentially "clicky" workplace and uneven progression opportunities across roles. For the Senior SEO Executive role, the LinkedIn posting shows a Cheshire location with hybrid working, and Liverpool-specific sentiment may be underrepresented since the employer operates across multiple offices; overall, the reviews come from a relatively small sample and may not capture all locations or roles.

What does the Senior SEO Executive role involve?

You’ll own the SEO roadmap and strategy across multiple websites, conducting keyword research for brands and markets and defining ranking approaches for each. The role includes technical, link and content audits to identify performance issues and opportunities, plus reporting on effectiveness and adjusting plans as needed. You’ll collaborate with the wider Digital team to embed SEO across campaigns and keep the brand at the forefront of search performance.

How does SEO integrate with other teams and campaigns?

You’ll partner with Digital, Dev and Content to ensure SEO best practices are baked into campaigns and site changes. Regular reporting and cross-functional reviews keep SEO insights front and centre, informing content strategy and product updates. The result is cohesive campaigns that lift organic visibility and traffic.

What tools and skills are essential?

A strong command of SEO analytics tools such as Google Analytics/GA4, Google Search Console and keyword monitoring tools is essential. Proven experience in planning and executing SEO strategies, plus excellent organisation and teamwork, will help you thrive. You’ll combine technical know-how with a keen eye for content and user experience.

What makes the brand and culture stand out?

This iconic D2C heritage brand has traded for 50+ years and boasts a strong reputation for quality and customer experience. The culture is collaborative and positive, with a clear bias toward personal growth and high performance. You’ll join a team that values customers, data-driven decisions and a supportive work environment.

What growth opportunities does this role offer?

With growth on the agenda and plans for international expansion, this role places you at the heart of strategic SEO decisions. You’ll shape how the brand scales online, gain exposure to cross-functional leadership, and have room to broaden remit as the business grows. It’s a chance to make a real impact on the bottom line while advancing your career.

How will success be measured in this role?

Success hinges on improving rankings, increasing organic traffic and driving meaningful engagement across sites. You’ll be accountable for delivering measurable SEO outcomes, actionable insights, and clear reporting that informs marketing decisions. Strong collaboration and a proactive mindset are key to thriving in this role.