Senior SEO Executive London

Iris Worldwide in London is described as having a strong, creative culture with friendly, talented colleagues and the opportunity to work on premier, global tier-1 brand accounts spanning over 40 international markets. Common criticisms include long hours and demanding workloads, with some reviews noting morale and leadership challenges amid organizational changes under Cheil/hold-co structures. Quantitatively, Iris London sits around 3.2/5 on Glassdoor from about 121 reviews (with ~66% of reviewers saying they would recommend Iris), while Indeed shows an overall rating near 3.8/5 from public reviews as of early 2026. CSR and sustainability appear to be active commitments, including a supplier code of conduct, climate action initiatives, and a gender pay gap report showing ongoing efforts to close gaps and promote inclusion.

What does the role involve?

Role responsibilities include supporting regional SEO strategies across key markets, extracting insights, and building scalable frameworks for wider adoption. You’ll analyze campaigns with GA4, Looker Studio, and SEMrush, track traditional metrics, and help measure AI-driven visibility. The role also involves coordinating with content and technical teams to drive holistic search outcomes.

What skills and background are essential?

Candidates should have a solid foundation in SEO basics—keyword research, on-page optimization, and basic technical audits. A growth mindset and curiosity about AI, zero-click searches, and GEO are important, as is comfort with data in GA4 and Excel. Strong written and verbal communication, organization, and a proactive attitude help you thrive in a fast-paced agency setting.

How does the role interact with other teams and clients?

Cross-channel collaboration with PPC and performance teams is central to the role, ensuring organic and paid search work together for maximum impact. You’ll also craft clear PowerPoint reports to communicate progress and test-and-learn insights to clients. Regular interaction with global colleagues helps align regional activity with the broader Iris strategy.

What is the growth path at Iris for this position?

You'll have opportunities to deepen expertise in advanced SEO, AI-driven search, and regional scaling. The role is designed to accelerate career progression within Iris's global client roster, with ownership of larger scopes and leadership of small initiatives. Proactivity and performance will be recognized as you demonstrate impact across markets.

How is AI and Generative Engine Optimization shaping the role?

AI, including Generative Engine Optimization, is central to honing future-ready strategies. The team tests new approaches in lead markets, measures impact, and translates learnings into scalable playbooks. You’ll be encouraged to explore creative, data-backed ideas that improve user intent alignment and content relevance.

What can candidates expect from Iris's interview process?

Expect a practical blend of portfolio review, case discussions, and a problem-solving exercise relevant to SEO and analytics. You’ll meet with growth-minded teammates who value curiosity and collaboration, and you’ll have a chance to showcase how you turn data into actionable decisions. Clear, concise communication and a proactive mindset will help you stand out.