SEO Assistant Manager London

Marks & Spencer offers a strong benefits package for the SEO Assistant Manager role in London, including a 20% colleague discount, discretionary bonus schemes, a solid pension, wellbeing support, and tailored induction and training. (uk.linkedin.com)

Employee reviews on Glassdoor place the company at about 3.7/5 overall, with many noting a good working environment and friendly colleagues, though criticisms commonly point to long hours, heavy workload, and concerns about culture and management. (glassdoor.com)

The role emphasizes on-page content optimization, taxonomy development, editorial planning, performance reporting, and cross-functional collaboration with internal teams and external copywriting agencies. (uk.linkedin.com)

Marks & Spencer frames sustainability as central to its strategy, with Plan A and a stated net-zero target for 2040, supported by ongoing ESG reporting and initiatives across operations. (corporate.marksandspencer.com)

Note: Glassdoor shows 11,256 total reviews, spanning many roles, so SEO-specific sentiment may be limited and should be considered one data point among multiple sources. (glassdoor.com)

What does the role involve on a day-to-day basis?

On a day-to-day basis, you’ll optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance. You’ll conduct editorial planning, gap analysis, and help shape evergreen content topics. You’ll also report on changes, share insights with stakeholders, and collaborate with writers, editors and agencies.

How does the SEO Assistant Manager contribute to UK & IE markets?

You’ll support and optimise digital content across UK & IE markets to strengthen search visibility and customer experience. You’ll develop topic clusters, align content updates with taxonomy improvements and broader category strategies, and identify opportunities to improve content quality and internal linking. You’ll coordinate with external agencies, ensuring briefs and budgets are well managed.

Which skills and tools are essential for success?

A strong understanding of SEO best practices, content optimisation, and on-page factors that influence organic visibility is key. You’ll also need familiarity with ecommerce page types and a data-driven mindset, plus experience or willingness to learn tools like Google Search Console, Trends, Adobe Analytics, Botify, and rank trackers.

What opportunities for growth and development does M&S offer?

The role includes SEO training, upskilling stakeholders, developing learning materials, and contributing to the content optimisation roadmap. You’ll have opportunities to shape category priorities in line with business objectives and work on cross-functional projects like migrations and template development. This sets the stage for continued progression within the SEO team.

What is the team culture and collaboration like?

The role sits in a collaborative, fast-moving environment where you’ll work with content writers, editors, merchandisers, analysts, and commercial stakeholders. M&S emphasises inclusion and a supportive onboarding with a focus on doing the right thing. You’ll also have a chance to share insights and grow through teamwork.

What benefits and inclusivity support does M&S offer for this role?

From the outset you’ll enjoy a strong range of benefits, including a 20% colleague discount on products, competitive holiday allowance, discretionary bonus schemes, and a robust pension and life assurance provision. Additional perks include tailored induction and training, wellbeing support, and exclusive savings through the M&S Choices portal, plus generous family and volunteering opportunities.