Senior SEO Manager - European Markets Copenhagen

Better Collective's Copenhagen HQ on Sankt Annæ Plads hosts 140+ employees and operates with a hybrid work model, reflecting a flexible, office-plus-remote culture. Key strengths noted by staff include a caring, collaborative culture anchored in Integrity, Respect, Ambition, and Collaboration, with strong emphasis on learning, development, and engaging perks like in-house training and social activities. Quantitative ratings show a middling overall score (Glassdoor 3.1/5 from 169 ratings; Indeed 3.8/5) with about 39% of employees willing to recommend the company, and a cautious business outlook (roughly 23% positive); there have been significant restructurings, including layoffs in late October 2024. CSR and sustainability are central, with UN Global Compact and SDG commitments, EU CSRD-aligned reporting, and ongoing focus on safer gambling, diversity, and governance. (bettercollective.recruitee.com)

What does the role involve?

You’ll lead SEO strategy for European markets, shaping on-page, off-page, and technical initiatives. You’ll manage a team of 5 SEO Managers and work closely with Content Managers and development teams to deliver the roadmap. This is a hands-on, strategic role in a fast-paced iGaming environment.

How is success measured in this role?

Success is measured by growth in qualified organic visibility, SERP dominance for key terms, and timely delivery of the SEO roadmap. You’ll track metrics across traffic, conversions, indexing, and rankings, then adapt tactics for each European market. Regular performance reviews help keep the team aligned.

What makes Better Collective's European SEO approach unique?

We operate at scale with flagship sites that have tens of thousands of indexed pages and hundreds of weekly publications. The approach emphasizes market-specific optimization, data-driven experimentation, and close collaboration with content and product teams to outperform competitors.

What collaboration and teams will I work with?

You’ll join a team of 5 SEO Managers under the European Markets lead, working with Content Managers, developers, and marketing stakeholders across Paris, Copenhagen, and London. Expect cross-functional sprints, regular strategy reviews, and shared dashboards to keep objectives aligned.

What opportunities for growth and career development does the role offer?

The role offers international exposure and leadership development within a dynamic SEO practice. You’ll have room to scale the scope, mentor peers, and influence a large portfolio of high-traffic sites.

What challenges should the candidate be prepared for?

Managing large-scale sites across diverse European markets comes with localization, regulatory nuances, and competitive pressure. You’ll balance rapid experimentation with rigorous auditing and maintain momentum in a fast-evolving sector.