SEO Content Executive Leeds

UniHomes

Posted 09/10/2025

What Makes This Opportunity Special

Join UniHomes in Leeds as an SEO Content Executive and drive a high-impact strategy that reaches over a half a million users across 60+ UK cities each year. You'll grow our Content Ambassador network, lead AI-search initiatives, and strengthen our backlink presence with top-tier content campaigns—collaborating with an ambitious, curious Marketing team driving industry leadership. Salary: £25,000 - £30,000.

Job Description

Sheffield, South Yorkshire, United Kingdom

Salary: £25,000 - £30,000 Fancy being at the forefront of an SEO strategy which reaches over a half a million users across 60+ UK cities and towns each year?

It’s a really exciting time to join our SEO team - you’ll be involved with exciting projects such as growing our Content Ambassador network of student writers across the UK, in creating and applying innovative strategies for AI search, boosting UniHomes’ presence on leading student forums and news sites, and more.

With more than 70,000 URLs to work with, the SEO opportunity and ability to make a real impact on the business through your role is huge.

You’ll work closely with our SEO Manager, SEO Executive and the wider Marketing department to cost-effectively drive new student acquisition. We’re a team of ambitious and curious marketing experts, who are driven to be leaders in our field - both for the business and the partners who advertise with us.

As our SEO Content Executive, you’ll use your expertise to help grow our organic search visibility, traffic and enquiries through intelligent on-site optimisations and well-crafted content campaigns.

Key Responsibilities Improve organic conversion rates across Google, Bing and AI search by optimising websites in the UniHomes group in line with SEO best practices. Help manage and grow our national Content Ambassador programme, working with students across the UK to create insightful articles and guides based on real-life student experiences. Deliver our backlink strategy, building relationships with and generating coverage from a diverse pool of target audiences, including student sites, universities, letting agents, news outlets and industry bodies. Spotting SEO opportunities, carrying out competitor analysis to inform our strategies, and staying abreast of SEO industry/best practice developments. Support our SEO team with other Search Marketing tasks and wider Marketing team with insights and campaign delivery where required.

Skills And Experience At least 2 years’ experience in a similar role in SEO/Content Marketing. Strong understanding of SEO best practices and principles, including basic technical SEO principles, and Digital PR/linkbuilding. Excellent content writing and editing abilities. Experience creating high-quality written content and prospecting and outreaching campaigns to build high-quality, relevant backlinks. Proficiency with Google Search Console, SEMRush, GA4, Looker Studio and in core SEO activities such as keyword research, content optimisation, SEO performance analysis. Proactive, ideas-oriented mindset and a collaborative team player who thrives in a dynamic and supportive work environment. Strong organisational and communication skills to effectively manage large-scale projects. Wordpress experience desirable (especially Elementor).

About Us UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work® (GPTW®).

Our industry-leading property search portal and utility management service enables our established and ever-increasing network of letting agent partners, to offer hassle-free all-inclusive accommodation to our growing and strong community of university students, who are actively seeking their perfect shared house. We are taking the market by storm, currently in over 60 university cities and towns across the UK, and we have huge ambitions for 2025.

Founded by three Sheffield property entrepreneurs in 2015, we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldn’t be a more exciting time to join us.

We are a team driven and united by our core values: Lead the Way In it Together Customers Matter Keep it Simple Rise Above Challenges Make it Happen

What do you get when you work here? With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events.

At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

Applicants must already have the permanent and unrestricted right to work in the UK. Unfortunately, we are unable to offer visa sponsorship as we do not hold a sponsor licence.

We want to hear your unique voice in your application. We love AI, but relying on it solely to write your cover letter and answer the application questions is a missed opportunity to showcase the originality and personality that will make you stand out. Show us the real you.

We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding. Powered by JazzHR

About UniHomes

UniHomes has built a strong work environment and culture, backed by Great Place to Work certification for the second year running and a Living Wage status, with a people-first, inclusive approach and hybrid work options plus social/learning events. (scci.org.uk)

Quantitatively, Glassdoor shows about 4.0/5 with roughly 70% of staff recommending it, and Trustpilot aggregates around 4.8/5 from thousands of reviews, indicating broad positive sentiment though experiences vary. (glassdoor.com)

Common criticisms include internal silos and top-down decision making, occasional pay-related concerns, and tenant-facing issues such as utilities and wifi billing that have sparked online complaints. (glassdoor.com)

With signs of financial stability—investment activity and Deloitte Fast 50 recognition—and CSR credentials (GPTW certification, Living Wage) indicating commitment to responsible practices and sustainability, UniHomes appears solid on balance, though ongoing operational challenges noted by some reviews merit consideration for job seekers. (crunchbase.com)

Frequently Asked Questions

What will I do in this role?

As the SEO Content Executive, you’ll leverage your SEO and content-pruning expertise to grow UniHomes’ organic visibility, traffic, and enquiries. You’ll:

Improve organic conversion rates across Google, Bing, and AI search by on-site optimisations aligned with SEO best practices.
Help manage and grow our national Content Ambassador programme, working with student writers across the UK to create insightful articles and guides based on real-life student experiences.
Deliver and execute our backlink strategy by building relationships and securing coverage from student sites, universities, letting agents, news outlets, and industry bodies.
Identify SEO opportunities through competitor analysis and stay up-to-date with industry best practices and algorithm changes.
Support the broader SEO team and the Marketing department with campaign delivery and data-driven insights.
Collaborate closely with the SEO Manager, SEO Executive, and other marketing colleagues to drive cost-effective student acquisition.

What qualifications and experience are required?

At least 2 years of proven experience in SEO or content marketing.
Strong understanding of SEO best practices, including basic technical SEO principles and Digital PR/link building.
Excellent content writing and editing abilities; experience creating high-quality written content and conducting outreach for backlinks.
Proficiency with Google Search Console, SEMrush, GA4, Looker Studio, and core SEO activities such as keyword research, content optimisation, and performance analysis.
A proactive, ideas-oriented mindset and a collaborative team player who thrives in a dynamic environment.
Strong organisational and communication skills to manage large-scale projects.
WordPress experience is desirable, especially with Elementor.

How will my performance be measured?

Your impact will be assessed by how effectively you grow UniHomes’ organic visibility, traffic, and enquiries. Key areas include:

Improvements in organic rankings and click-through rates for targeted terms.
Growth and quality of backlinks generated through the Content Ambassador programme and other outreach.
Increases in organic traffic and on-site conversion metrics.
Timely delivery of campaigns and ability to manage multiple large-scale projects.
Quality of content produced and alignment with brand voice and SEO best practices.

Where is the role located, and what are the working arrangements?

The posted location is Leeds. The job description also mentions Sheffield, South Yorkshire, which creates some ambiguity. Please verify the exact base and any hybrid/remote options with the recruitment contact.
Given the emphasis on collaboration with the Marketing team and national content initiatives, there may be some regional travel or flexible working, but confirmation should come from the employer during the application process.

What is UniHomes’ culture and team like?

UniHomes describes itself as a team of ambitious, curious marketing experts who aim to lead in their field and in partnerships with advertisers. You’ll work alongside the SEO Manager, other SEO colleagues, and a broader Marketing department to drive innovative strategies, including AI-focused search approaches and content campaigns, with a focus on student audiences.

How do I apply and what should I include?

Applications are typically submitted through UniHomes’ careers channels. Include your updated CV and a tailored cover letter that highlights relevant SEO and content marketing experience.
Provide examples of successful campaigns, content pieces, and any outreach or backlink wins. If you have dashboards or reports (e.g., GA4, Looker Studio) that demonstrate impact, include links or screenshots.
Be prepared to discuss your approach to content strategy, link-building, and on-site optimization, as well as how you’d contribute to growing the Content Ambassador programme. Any portfolio or case studies illustrating prior results will strengthen your application.