SEO Manager Leeds

Blueclaw in Leeds is described by Glassdoor reviews as a fast-paced, forward-thinking agency with strong opportunities for professional development, an open-door management style, a friendly, collaborative office culture, and a central Leeds location with a diverse client base and attractive perks (healthcare, pension, regular social events). Quantitative ratings show an overall Glassdoor score of 3.7/5 with 71% of reviewers willing to recommend the company, based on 14 reviews. Common criticisms include the demanding pace of work, some reported growing pains around processes during expansion, and practical drawbacks such as limited parking. Representativeness is limited by the small sample (14 reviews, mostly from 2018–2019), so current sentiment may differ from these historical snapshots. (glassdoor.com)

What does the role involve?

You’ll lead the SEO development and performance across 101greatgoals.com, freebets.com, external clients, and the wider XLM portfolio. You’ll collaborate with the search team on best practices, run UK sports betting keyword research, and oversee technical SEO with a robust Core Web Vitals process. You’ll also steer on-site and off-site strategies, deliver KPI-focused reporting, and line-manage the SEO Executives.

How does the role collaborate with Content and Digital PR teams?

By guiding content and PR with Google’s E.A.T guidelines, aligning on strategy, and ensuring SEO insights inform content creation and link-building, you’ll help content stay search-relevant and high-impact. You’ll also coordinate campaigns to maximize coverage and drive sustainable rankings.

What tools and metrics will you use?

Tools include Majestic, Ahrefs, SEMrush, Deepcrawl, Google Sheets and GA to surface insights. You’ll deliver concise KPI-focused SEO reporting and use Core Web Vitals as a benchmark for ongoing optimization across sites.

What opportunities for leadership and growth does this role offer?

You’ll line-manage SEO Executives, lead status meetings and stakeholder updates, and influence cross-functional strategy. It’s a chance to shape a multi-site portfolio within a dynamic agency and drive measurable SEO outcomes.