SEO Content Manager (m/w/d) – Deutschsprachig Berlin

We Love X is a small private Berlin-based affiliate marketing agency (11–50 employees) with notably positive culture; Glassdoor shows a 4.8/5 rating with 100% of reviewers saying they would recommend the company, and Welcome to the Jungle also cites a 4.8 Glassdoor score. (glassdoor.com)

Key strengths cited by employees include an open, supportive culture with a flat hierarchy, strong onboarding, and meaningful opportunities to learn and grow, with LinkedIn posts highlighting team cohesion and parental support. (glassdoor.com)

Common criticisms center on the company’s small size and evolving processes, which can limit visible career progression; Welcome to the Jungle notes zero percent employee growth over the past year. (app.welcometothejungle.com)

Public financial health data are not disclosed; Crunchbase lists 11–50 employees and private status, and publicly documented CSR/sustainability initiatives are not widely reported beyond a general emphasis on collaborative culture. (crunchbase.com)

Overall, sentiment appears very favorable but based on a small sample of public reviews, so its representativeness may be limited. (glassdoor.com)

What is the role about and what will I own?

The SEO Content Manager (German-speaking) leads content initiatives for the German market at We Love X. You will create and steward engaging, high-quality content that also delivers measurable SEO results. You’ll build and manage a network of German-speaking freelance writers to ensure consistent tone, quality, and messaging across all content. You’ll work closely with SEO specialists and the product team to ensure every piece supports strategic goals, drives growth, and enhances audience engagement. You’ll own content planning, production quality, and delivery timelines, while providing actionable feedback to freelancers to continuously improve output.

What are the key responsibilities and daily activities?

• Lead and orchestrate content initiatives focused on the German market, aligned with company objectives and user needs.
• Build, onboard, and manage a network of freelance German-speaking writers to sustain a steady flow of high-quality content.
• Collaborate with SEO experts and the product team to optimize content for visibility, engagement, and consistent brand voice.
• Review, edit, and refine submissions for clarity, style, tone, and readability to raise overall content quality.
• Provide constructive, actionable feedback to freelancers to support continuous improvement.
• Coordinate between freelancers and internal teams to ensure on-time delivery and the achievement of SEO and engagement targets.
• Monitor content performance using SEO and engagement metrics, and adjust plans accordingly.
• Maintain an editorial calendar and ensure consistency across content formats and channels.

What are the required and preferred qualifications?

• Fluent German (C2) with excellent written and spoken English skills.
• Proven experience managing freelancers or a content freelancer network.
• Strong expertise in SEO and content optimization strategies.
• Passion for creating content that both delivers results and resonates with the target audience.
• Excellent analytical and organizational skills; comfort with data-driven decision making.
• Ability to provide clear, constructive feedback and guide freelance writers toward better performance.
• Experience with content planning, editing, and maintaining consistent brand voice and messaging.
• Located in Berlin or willing to work in a Berlin-based setup (as the role is listed as Berlin).

What is the team structure and reporting like?

• You will work closely with SEO specialists and the product team to ensure content supports visibility, engagement, and product goals.
• The posting describes cross-functional collaboration rather than a strictly defined reporting line. You can expect to report to a Content or SEO lead within a product/marketing structure, with regular alignment to product and SEO stakeholders.
• The role involves coordinating with internal teams and a network of freelancers, acting as the bridge between external writers and internal strategy.

What are the benefits, compensation, and career growth opportunities?

• We Love X is a founder-led, bootstrapped company operating in the dating affiliate space with a broad international footprint (200 websites across 12 languages).
• The role offers the opportunity to shape content strategy for the German market and to lead a network of freelance writers, contributing directly to SEO performance and user engagement.
• Potential for professional growth in a fast-moving, multi-channel environment (SEO, PPC, TV, and more) and within a dynamic, high-impact startup culture.
• Specific salary, benefits, and long-term growth possibilities are typically discussed during the interview process; please expect to review these details with HR during later stages.

How does the application process work and what is the timeline?

• Submit your application with a resume and examples of content work, especially any past SEO-focused content and freelancer management experience.
• You may be asked to provide a portfolio or show a relevant content case study that demonstrates how you achieved measurable SEO or engagement results.
• Expect one or more interviews with HR and the hiring team (SEO/Product leads), and potentially a task or content-editing exercise to assess style, tone, and strategic thinking.
• Timeline from application to decision typically spans a few weeks, depending on the interview slots and internal approvals. If you need any accommodations or have questions about timing, raise them in your application.

If you’d like to apply or learn more, please refer to the official We Love X careers page or the job posting channel where this listing is hosted, and prepare a few examples of content you’ve overseen (especially freelance-managed pieces) and any SEO performance metrics you can share.