SEO & GEO Manager (f/m/d) Berlin

Contentful in Berlin presents a generally positive employer image with solid compensation and benefits and a collaborative culture, reflected in Glassdoor’s Berlin rating of 3.6/5 (based on about 101 reviews) and Kununu’s 4.0/5 across 47 reviews. Key strengths cited by employees include competitive pay and benefits and a cohesive, team-oriented environment that supports work-life balance. Common criticisms focus on frequent management changes, burnout, limited career progression, and some in-office rigidity that reduces flexibility. CSR and sustainability appear favorable on Kununu (Umwelt-/Sozialbewusstsein around 4.6), though overall representativeness is moderate given the review counts (approx. 101 Glassdoor reviews and 47 Kununu reviews). (glassdoor.com)

What does the role involve?

Lead the SEO and GEO strategy, building and executing a data-driven program that spans traditional search and AI-enabled discovery platforms. You’ll own ideation, content planning, and measurement for mid-to-bottom-funnel assets that move users toward conversion, while aligning with pipeline goals. Expect close collaboration with product, marketing, and analytics teams to turn insights into real impact.

How does Contentful blend SEO with generative AI discovery?

Develop and optimize content to earn visibility in both search results and AI-generated answers from ChatGPT, Perplexity, Gemini, and other AI ecosystems. You’ll craft an editorial calendar driven by data, trends, and buyer intent, ensuring Contentful appears at critical moments in the buyer journey. This role champions experimentation, rigorous testing, and a scalable approach to emerging discovery channels.

What impact will I have on the editorial program and pipeline?

Owning the editorial calendar and content strategy, you’ll directly influence organic traffic, brand authority, and pipeline contribution. By analyzing competitors and trends, you’ll surface new topics and formats that resonate across stages of the buyer journey. Your work helps Contentful stay ahead in a fast-evolving digital landscape.

What’s the team culture and growth path in Berlin?

Contentful offers a collaborative, data-driven environment with cross-functional partners across product, marketing, and analytics. In Berlin you’ll grow through hands-on ownership, mentorship, and opportunities to shape a global SEO program. Expect a culture of experimentation, impact, and ongoing learning.