SEO Copywriter London

Brainlabs in London is frequently praised for its data-driven, scientific approach to marketing, a strong client roster (including Estée Lauder, Capital One, Mars and Adidas), and a learning-focused culture supported by the Brainlabs Academy, along with sustainability efforts like carbon-neutral offices and The Brainlabs Forest. (livingbridge.com) Common criticisms include comparatively low pay, high turnover, and ongoing changes during rapid growth, with reviewers noting unclear promotion pathways and stretched resources. (glassdoor.com) Quantitative ratings on Glassdoor place Brainlabs London around 3.1–3.2/5, with about 46% of reviewers willing to recommend the company and CEO approval around 64–66%. (glassdoor.co.uk) These reviews are voluntary and London-focused, so they may not fully reflect Brainlabs' other offices, though the firm has grown rapidly (from ~206 employees in 2019 to around 850 today) and expanded internationally in recent years. (livingbridge.com)

What does the role involve?

As a Copywriter in our SEO team, you’ll craft high-quality content across formats—website copy, blog articles, product descriptions, and more—balancing SEO best practices with clear, human storytelling. You’ll translate data-driven insights and search intent into content that supports funnel goals and measurable outcomes.

What skills and experience are you looking for?

You should bring a strong command of written English, a solid handle on SEO basics (keyword research, on-page optimization, metadata), and the ability to adapt voice across formats. Experience creating content for web, product pages, and blogs, plus familiarity with CMS tools and editing workflows, helps you hit the ground running.

How does Brainlabs' culture influence daily work?

Brainlabs is culture-first, guided by The Brainlabs Culture Code. Teams collaborate, continuously develop, and strive to win together, creating a space where great work happens alongside great relationships.

What growth and development opportunities can I expect?

You'll have ongoing learning opportunities, feedback-driven development, and chances to work across formats and industries. The environment is designed to help you grow as a copywriter and as part of a high-performance team.

How is success measured in this role?

Success is tied to impactable results: improving organic visibility, engagement, and conversions while delivering briefs on time and in line with brand voice. You'll be evaluated on quality, consistency, and the ability to translate strategy into actionable content.

What does collaboration with other teams look like?

You’ll partner with SEO, content, design, and product teams in a cross-functional setup. Expect regular briefs, feedback loops, and a shared commitment to turning data into high-quality copy.