SEO Director Stockholm

LinkedIn lists an SEO Director role for Merkle in Stockholm, Sweden, and the position sits within a globally integrated, data-driven CXM agency; Merkle's overall Glassdoor rating is 3.5/5 from 2,766 reviews, with 63% recommending it to a friend and category scores of about 3.7 for Work/Life balance and 3.5 for Culture & Values. (linkedin.com) Key strengths noted by employees include a collaborative culture, exposure to Fortune 1000 clients, and growth opportunities in data-driven marketing, supported by a 3.9 score for Diversity & Inclusion. (linkedin.com) Common criticisms include reports of chaos in some teams and limited advancement opportunities. (glassdoor.com) Merkle positions itself as sustainable and CSR-focused through initiatives like Being a Force for Good and Net Zero efforts within the Dentsu network. (merkle.com)

What does the role involve?

You’ll lead the development and commercialization of Merkle’s SEO services with a sharp focus on AI-driven search and business value. You’ll shape strategies for large, complex clients, manage budgets, and mentor the SEO team while collaborating across the agency network.

What makes Merkle's SEO offering unique?

The role centers on AI-driven search, leveraging AI Overviews and LLMs to stay ahead of the curve. You’ll partner with clients and internal teams to turn cutting-edge insights into measurable growth and value.

What kind of candidate is Merkle looking for?

A minimum of five years in a senior SEO role, with proven success in strategy for large brands and experience in digital or SEO agencies. You should be a natural relationship builder, comfortable with business development, budgeting, and leading teams, with fluency in English and Swedish.

How does this role drive growth and opportunity?

You’ll own the end-to-end SEO strategy for key clients and help shape the service offering, creating new commercial opportunities in an AI-enabled landscape. The role also involves budgeting, forecasting, and contributing to sales pitches, with clear chances to advance in leadership and product development.

How does collaboration across teams work in this role?

You’ll work closely with the Head of SEO and other departments to set standards for delivery and promote best practices. Expect to coach, mentor, and empower colleagues while maintaining high-level client relationships and acting as a trusted advisor.

What impact can you expect to make in this role?

Drive measurable business value for clients by translating AI insights into growth and profitability. You’ll influence strategy, innovate processes, and elevate Merkle’s SEO offering to stay one step ahead in a rapidly evolving landscape.