SEO Executive Bristol

RAC Bristol is viewed positively by employees, with a 4.5/5 rating on Glassdoor’s Bristol location page based on about 1,085 reviews, and 91% would recommend the company to a friend, though experiences may vary by role. (glassdoor.com)

Key strengths noted include a supportive, inclusive culture with opportunities to influence culture and processes, and a fast-paced environment with ongoing investment in people and facilities. (glassdoor.com)

Common criticisms include the pace not being suitable for everyone and frequent changes that can be challenging; financially, RAC reported strong 2024 results with EBITDA up to £295m and revenue of £783m, signaling solid financial health. (glassdoor.com)

CSR and sustainability are part of the company’s narrative, illustrated by disclosures such as the 2024 Modern Slavery Statement. (rac.co.uk)

What does the role involve?

You're responsible for the end-to-end SEO program across RAC's core products, covering keyword research, on-page and technical optimization, and content strategy. You’ll partner with performance marketing and product teams to drive visibility, traffic and measurable growth, while bringing fresh ideas and a practical, results-driven mindset.

What tools and platforms will I use?

You'll work with Google Analytics, Google Search Console, and industry-standard SEO tools for audits, tracking, and reporting. Collaboration with content creators and marketing teammates helps align strategy with business goals.

How does the hybrid work model operate at RAC?

The role follows a hybrid model: three days from home and two days at the Bradley Stoke office in Bristol. Office days foster face-to-face collaboration while remote days allow focused execution.

What growth opportunities does the role offer?

You'll gain hands-on experience across RAC’s core products with room to advance within performance marketing. The team supports development and exposure, including participating in the Owning It Together Colleague Share Scheme.

How is success measured for an SEO Executive?

Success is tracked by improvements in organic visibility and traffic, plus downstream conversions and ROI. You’ll set measurable goals with stakeholders, monitor progress, and adjust tactics to maximize impact.

What makes RAC's SEO team unique?

RAC blends a brand-ready, collaborative environment with hands-on autonomy, empowering you to influence strategy and share in the company's future growth via the share scheme. If you’re commercially minded and eager to push the boundaries of organic search, you’ll fit right in.