SEO/GEO Manager Madrid

Madrid office shows a generally positive tone on Glassdoor, with culture and values rated around 4.0+ and a visible emphasis on CSR and sustainability within QIMA's service offerings. (glassdoor.es) Common criticisms include pay and benefits being below expectations and a sense of heavy workload, with several reviews noting limited perks beyond legal requirements. (glassdoor.es) Quantitative ratings place QIMA around a 4.0 overall on Glassdoor with culture/values near 4.1–4.2; Madrid's location page shows hundreds of reviews (about 287–288) but does not clearly display an overall score in the snapshot. (glassdoor.es) Confidence note: Madrid-specific reviews are a substantial subset but may be subject to self-selection bias and may not fully represent all Madrid staff experiences. (glassdoor.com)

What does the role involve?

You will own the global organic growth strategy across all divisions, leading SEO and GEO initiatives from Madrid or globally. You'll optimize technical SEO, content, and structured data, and partner with product, analytics, and marketing to scale results. You will turn data into actionable programs that improve visibility and quality across markets.

What makes this role unique at QIMA?

QIMA blends deep technology with human intelligence to deliver trust in consumer products. This role sits at the heart of a transformation from agency-driven to in-house growth, offering exposure across multiple regions and industries. You'll work in a culture that combines relentless client care with scalable, data-driven strategies.

What metrics define success in this role?

Key metrics include organic traffic growth, search-ranked visibility for priority keywords, and cross-divisional conversion metrics. You’ll track ROI of SEO programs, geo-targeting impact, and incremental lift across markets. Regular dashboards and clear targets will guide prioritization.

What experience and skills are essential?

A proven track record managing global SEO and geo SEO programs, with hands-on technical SEO, content strategy, and analytics (GA4, Looker, etc.). Experience leading cross-functional teams and collaborating with marketing, product, and data groups is essential. Fluency in English is expected; additional languages are a plus.

How does the role fit into QIMA's marketing transformation?

You'll be a central driver of the modern growth engine, bridging performance marketing, data, and scalability. The role aligns with leadership in building scalable processes and a global SEO roadmap across divisions. Expect close collaboration with the marketing leadership to align strategy with business goals.

What growth opportunities and culture can I expect?

QIMA offers a global platform with 30,000+ client interactions and a culture of relentless care. The role provides exposure across industries from consumer products to life sciences, plus opportunities to advance in a fast-evolving TIC environment. You’ll be encouraged to innovate, experiment, and contribute to a high-performing team.