Web Project & SEO/GEO Specialist, Marketing Madrid

IE University Madrid receives generally positive feedback on work environment and culture, with reviewers highlighting a welcoming campus-life, diverse and inclusive teams, and flexible hours. (glassdoor.com) Key strengths noted by employees include supportive colleagues, opportunities for professional growth, and a collaborative atmosphere, while the university's CSR and sustainability commitments are clearly stated in its public materials. (glassdoor.com) Common criticisms include bureaucratic processes and a decentralized internal structure that can delay decisions and limit advancement for some roles. (glassdoor.com) Overall Glassdoor scores are about 3.8/5 based on roughly 117 Madrid reviews; these are a self-selecting, campus-specific sample and may not fully reflect other IE campuses or programs. (glassdoor.com)

What does the role involve?

In this role, you'll own technical SEO and GEO initiatives, conduct ongoing site audits, and manage site architecture, schema markup, and crawl error resolution. You’ll prioritize mobile friendliness, site speed, and robust internal linking to improve user experience and search visibility. You’ll also contribute to a content and technical strategy for AI-driven search and direct-answer formats.

What qualifications are preferred?

Typically 2-5 years of experience in Web and Digital Marketing, with familiarity of development concepts (even if you’re not a coder). You should have an eye for detail in design, usability, and accessibility, and a solid grasp of SEO, GEO, CRO, and data-driven optimization. Experience with AI search concepts and structured data is a plus.

How does collaboration look at IE University?

You’ll collaborate with the Marketing team, content creators, developers, and analytics specialists across IE University's international campuses. Expect cross-functional projects, clear requirements, regular feedback cycles, and a shared focus on measurable outcomes. You’ll communicate technical concepts to non-technical stakeholders to align on priorities.

What impact can I expect?

You’ll directly influence organic rankings, site speed, schema quality, and AI-search readiness, delivering tangible improvements in visibility and performance. Your audits and optimizations will shape both content strategy and site infrastructure. Expect to track impact with dashboards and regular success stories.

What is the work environment and location?

Based in Madrid, you’ll join a dynamic, international Marketing team at IE University. The culture emphasizes curiosity, collaboration, and continuous learning, with opportunities to work on global projects and cut-edge AI search topics. You’ll have room to grow your skills across SEO, GEO, CRO, and web development awareness.

What are the next steps in the application process?

Submit your CV and any portfolio or examples of SEO projects you’ve led. We value clear storytelling of impact and the ability to translate data into actionable improvements. Shortlisted candidates will progress to interviews, with potential practical assessments or case discussions.