SEO Strategist Leeds

26PMX

Posted 13/10/2025

What Makes This Opportunity Special

Take the lead as SEO Strategist at 26PMX in Leeds, owning and delivering growth-focused SEO strategies across technical, content, on-site and off-site pillars—with multi-platform reach from Google to TikTok, YouTube, Reddit, Pinterest, Amazon, Bing and voice assistants. Collaborate with a cross-functional team—client services, tech analysts, PR, content, copy, UX and creative—to translate data into cohesive, KPI-driven plans that meet clients’ objectives. Expect a culture that rewards initiative and continuous learning, with opportunities to upskill, pro-active workload management, and cutting-edge practice like Generative Engine Optimization (GEO) for AI-driven search environments.

Job Description

An SEO Strategist is responsible for planning, reviewing, and helping to implement innovative SEO strategies that will help deliver growth to clients across the pillars of SEO not limited to on site, off-site SEO, technical and content. The strategist should also own performance been able to accurately report on performance against KPI’s and objectives.

Collaborating with client services, tech analysts, PR, content, copywriting, UX and creative teams, they will help to formulate a cohesive strategy that will focus on meeting clients’ objectives and business goals.

RESPONSIBILITIES Responsible for developing and leading SEO strategy for your clients. Working with SEO analysts, campaign Managers, and content writers, deliver clear and concise strategies covering the core elements of technical, content, offsite and onsite SEO. Measure and analyse the success of SEO strategies and tactics and present learnings and recommendations for future campaigns. Be adaptable in strategy if required. Apply Generative Engine Optimization (GEO) principles to improve visibility within AI-driven search environments like Google AI Overviews, including optimising for brand mentions, citations, and unlinked references. Translate Query Fan-Out insights into actionable content clustering and multi-intent targeting strategies across traditional and generative search engines. Develop search strategies that extend beyond Google, covering platforms such as TikTok, YouTube, Reddit, Pinterest, Amazon, Bing, and voice assistants — aligned to audience behavior at different stages of the customer journey. Support the integration of platform-specific content strategies into the broader SEO plan — ensuring your work contributes to visibility wherever your audience searches. Be pro-active with personal growth, utilise the expertise within the team to upskill in both tools and techniques. Keep pace with the industry and utilize this knowledge for your clients not limited to algorithm updates, Google product updates and new tools. Contribute to multi-platform reporting and performance analysis (including TikTok, YouTube, Reddit, and AI surfaces) to provide stakeholders with a holistic view of search visibility. Support SEO executives in the team providing knowledge and guidance where relevant. Likewise share key updates and knowledge with wider members of the team including tech analysts and content team. Manage your own workload and client deadlines effectively and resourcing work to the other teams and/or execs. Manage your diary and time effectively to ensure that you are meeting deadlines while having adequate time for meetings and catch up’s, be accommodating to others but equally own your own time. To support the agency in its delivery of ISO27001, including where applicable additional responsibilities for ISO asset owners (informed separately) From time to time, you may be required to carry out additional duties to meet the needs of the business, for example carrying out mandatory training or tasks assigned by your Manager.

PERSON SPECIFICATION Knowledge and competencies:

Strong skillsets in all the key fundamentals of SEO Technical SEO Keyword research On-page optimisation Content strategy An understanding of backlinks and the impact on the overall strategy Solid understanding of the differences between SEO and GEO, including how they intersect and where strategy must diverge. Experience optimising for AI search visibility including schema markup, entity-based SEO, brand mentions, and conversational queries. Understanding of Query Fan-Out and how to apply topic clustering and multi-intent mapping in editorial and content planning. Familiarity with content discovery algorithms across non-Google platforms (TikTok, YouTube, Reddit, Amazon, Pinterest, etc.). Understand client’s business, their brand values, and their target audience – customer demographics and implement strategies to target these audiences. Understand the market your client is in and how this is represented digitally. Know your client’s objectives and business results, both macro and micro. Presents clearly and persuasively with enthusiasm and rationalisation to internal & external teams. Have strong knowledge and experience of relevant tools including Google Analytics and Google Search Console plus existing knowledge or the desire to upskill on the 26-tool suite. Awareness of new success metrics such as visibility in AI-generated answers, share of voice in citations, and zero-click exposure. Good client interpersonal skills. Be curious around learning and upskilling. Time management skills and the ability to manage your own diary. Good internal interpersonal and communication skills. Sells ideas in a confident and convincing way. Understand the client commercials as well as SEO requirements. Passionate and motivated to work on any agency client.

Skills or competences: At least 3 years’ SEO experience. Desirable development and growth of SEO strategy in agency setting.

Attributes: Ability to demonstrate high performance within the strategy team. Ability to analyse and resolve problems quickly and effectively. Able to demonstrate tact, diplomacy, discretion, and maturity in relation to interacting with clients. Ability to deliver true consumer insight at the highest level of planning.

OUR VALUES Our values help to make 26 a visionary agency. You are expected to support, model and apply them to your work at all times.

Imagine: With visionary thinking we create what comes next. This means being boundless in our imagination; starting with the boldest idea first , stepping outside of our comfort zone; striving to create award-winning work and learning from our mistakes (it comes with the territory!)

Collaborate: We all achieve more by working together. Collaboration is more than teamwork, it’s a mindset ; we work together with other teams and our clients to problem solve; we build partnerships between us that play to our strengths, sharing the credit and celebrating success.

Challenge: Our challenger mindset sets us apart from the rest. Don’t do what has always been done before, ask ‘why are we doing this?’ , stay curious and embrace a growth mindset. Challenge yourself.

About 26PMX

Work Environment & Culture: Leeds-based 26PMX is praised for a collaborative, fast‑paced culture and supportive teams, with a Glassdoor rating of 3.7/5 and 62% of employees who would recommend the company, plus strong wellbeing and team engagement signals from Best Companies (84% wellbeing, 88% say their team is fun). (glassdoor.com)

Financial Health & Sustainability: 26PMX benefits from backing as part of the MSQ group, which has carbon‑negative status and B Corp certification, and the firm sits in a scale-heavy ecosystem (MSQ employs 1,850+ across 22 offices) with reported 26PMX revenue in the $10–$50 million range. (26pmx.com)

Career Development & Compensation: Employees cite growth opportunities and flexible, benefit-rich packages (private medical + medical cash plan), but several reviews note pay is not always market‑level and that workload can be heavy during restructures. (glassdoor.com)

CSR, Values & Sustainability: The company emphasizes responsible growth and sustainability through its MSQ affiliation (carbon‑negative, B Corp) and client work with major brands, though sentiment about leadership and morale varies in recent reviews; overall representativeness is moderate given ~100+ Glassdoor reviews and ongoing internal changes. (26pmx.com)

Frequently Asked Questions

What will the SEO Strategist role involve on a day-to-day basis?

Develop and lead the SEO strategy for multiple clients, covering technical, on-page, off-page, and content elements.
Collaborate with SEO analysts, campaign managers, content writers, UX, PR, tech analysts, and other teams to craft a cohesive plan aligned to client goals.
Measure and report on SEO performance against KPIs and objectives; adjust strategies as needed to drive growth.
Apply Generative Engine Optimization (GEO) principles to improve visibility in AI-driven search environments, including brand mentions, citations, and unlinked references.
Translate Query Fan-Out insights into actionable content clustering and multi-intent targeting across traditional and generative search engines.
Develop cross-platform strategies that extend beyond Google to platforms like TikTok, YouTube, Reddit, Pinterest, Amazon, Bing, and voice assistants.
Contribute to multi-platform reporting and share knowledge across teams; manage workload, deadlines, and resource planning.
Support ISO27001 delivery and, where applicable, ISO asset ownership responsibilities.

What qualifications and experience are typically expected for this role?

Demonstrated experience in developing and executing comprehensive SEO strategies for multiple clients or projects.
Strong knowledge of technical SEO, on-page optimization, content strategy, and off-site/authority-building tactics.
Familiarity with AI-driven search considerations (GEO, generative AI surfaces) and multi-platform optimization (TikTok, YouTube, Reddit, etc.).
Ability to analyze data, report results against KPIs, and present clear recommendations to stakeholders.
Excellent cross-functional collaboration skills and the ability to translate insights into actionable plans.
Comfortable with workload management, timelines, and stakeholder communication.
Experience contributing to information security or compliance programs (ISO27001) is a plus.

How is success measured in this role?

Growth in organic visibility, traffic, and rankings for assigned clients.
Achievement of agreed KPIs and business objectives (e.g., traffic quality, conversion metrics, revenue impact).
Quality and clarity of performance reporting, including actionable learnings and recommendations.
Effectiveness of cross-platform strategies and alignment with client journey stages.
Timeliness of deliverables, efficient resource management, and collaboration across teams.
Demonstrated progress in adopting GEO concepts and adapting strategies to AI-driven search environments.

What are the working location and arrangement details?

The position is based in Leeds.
The posting implies collaborative, cross-functional work; arrangements may include hybrid on-site and remote work, with meetings and client sessions as required.
Exact working patterns (hybrid vs. fully in-office) and any travel expectations should be confirmed with the HR team during the interview process.

What does the application and interview process look like?

Submit your resume/CV (and any relevant case studies or portfolio).
Initial screening interview to discuss your background, experience, and fit with the role.
Technical and/or case study assessment to demonstrate SEO thinking, data interpretation, and strategic planning.
Senior/lead interview(s) with stakeholders from SEO, content, tech, and client services to assess collaboration, leadership, and client management skills.
Final discussion on role expectations, career progression, and benefits. Timeline varies by candidate, but you can typically expect a few weeks from application to offer depending on scheduling.
Preparation tips: bring examples of prior SEO strategies you’ve led, the metrics you tracked, a brief outline of how you’d approach a hypothetical client, and any experience with GEO, multi-platform campaigns, and ISO27001-related work.