SEO Specialist Budapest

Roche Budapest scores 4.1/5 on Glassdoor from 215 reviews, with strengths including a good, flexible work environment and supportive teams, a culture and values rating around 4.3, a compensation and benefits rating of 3.7, and some reviewers noting stability and a decent salary. (glassdoor.com) Common criticisms include limited career progression for specialist roles and unclear paths to growth, along with reports of modest pay raises (around 5–10%). (glassdoor.com) Quantitatively, 86% of Budapest reviewers would recommend Roche to a friend. (glassdoor.com) Confidence note: the Budapest sentiment is based on 215 Glassdoor reviews, providing a useful snapshot but may not fully reflect all Roche Hungary sites or departments. (glassdoor.com)

What does the role involve?

You will support technical, on-page, and off-page SEO, conduct keyword research, and cluster variations to guide content and campaigns across Roche’s digital properties. You’ll prioritize opportunities, collaborate with stakeholders, and translate insights into actionable optimizations. Your work helps raise organic visibility and ensure the digital hub meets global goals.

How does SEO fit into Roche's Global Digital Hub?

SEO sits at the core of the hub's mission to strengthen digital capabilities globally. You’ll partner with Social Media, Brand Support, and Digital Publishing Services to align SEO with content strategy, marketing automation, and creative design. The result is cohesive, performance-driven digital initiatives that reach the right audiences.

What tools and methods will you use?

Expect to conduct keyword research using multiple tools, group terms into clusters, and translate insights into on-page and technical optimizations. You'll run technical audits (site speed, crawlability, structured data) and monitor performance with analytics dashboards. Collaboration with content teams ensures optimization is embedded in every asset.

How is success measured in this role?

Success is measured by improvements in organic visibility, keyword rankings, and sustainable traffic growth aligned with global digital goals. You’ll track impact with dashboards and share regular insights with cross-functional teams. Your recommendations should translate into concrete optimizations that move business metrics.

What growth opportunities does Roche offer for this role?

Working in the Global Digital Hub gives exposure to a broad, international program and cross-disciplinary teams. You'll develop advanced SEO expertise, learn the Roche digital platform, and influence global campaigns. You'll have opportunities to mentor others and lead cross-team projects that scale across markets.

What makes Roche's Global Digital Hub unique?

The hub centralizes digital capabilities to accelerate impact across Roche's global footprint. It blends Social Media, Brand Support, Digital Publishing, and Marketing Automation to deliver integrated digital experiences. Joining means contributing to a fast-paced, collaboration-driven environment with a clear purpose.