Brand Copywriter (with SEO Expertise) Manchester

Manchester-based Tony Gee and Partners earns positive sentiment for work environment, culture, and career development, with Glassdoor ratings around 4.4–4.5 and roughly 97% of reviewers recommending the firm. Common criticisms include compensation being below peers and limited progression for junior staff. Financial health appears robust for a private consultancy, with turnover around £61.5 million and about 406 employees (latest accounts 2024). CSR and sustainability are prioritized, including a 2023 Sustainability Strategy and a Social Impact program focusing on local suppliers and environmental initiatives; note that review-based data may not capture all roles. (glassdoor.ie) (glassdoor.com) (find-and-update.company-information.service.gov.uk) (tonygee.com)

What will the Brand Copywriter role involve day-to-day?

The Brand Copywriter (with SEO Expertise) will own gee’s voice across all customer touchpoints. You’ll:

• Write and design email flows, campaigns, and SMS that drive conversion and retention.
• Refresh and refine product descriptions for clarity and consistency.
• Create search-friendly, editorial blog content that educates, inspires, and aligns with our tone of voice.
• Produce short-form, engaging social captions and support content strategy.
• Champion and refine our tone of voice across all touchpoints. This is a hands-on, independent role in a small, ambitious team, focused on growth, retention, and building long-term brand trust.

What qualifications and experience are required?

• 3–5+ years’ experience in copywriting for a DTC brand (ideally in beauty, haircare, fashion, or wellness).
• Proven ability to write for conversion, not just style.
• Strong understanding of e-commerce and the customer lifecycle.
• Experience using Klaviyo (or a similar ESP) or related email/SMS platforms.
• A polished eye for brand tone, consistency, and storytelling.
• A portfolio showing emails, product copy, and retention-led work.
• Independent, proactive, and able to make decisions that drive outcomes. Nice-to-haves: press releases or outreach experience.

Where and how would I work?

• Location: Manchester, United Kingdom.
• Setting: In-House, on-site at Cheadle Hulme, Manchester.
• This is a full-time position with day-to-day responsibilities aligned to improving the customer journey across channels.

What is the compensation and what benefits are included?

• Salary: £30,000–£35,000 per year.
• Performance bonus: Offered in addition to base salary.
• Other benefits and details are not listed in the posting; interview discussions will provide full information.

How do I apply and what should I include in my application?

• Application materials: A portfolio is essential, and it should demonstrate emails, product copy, and retention-focused work. If possible, include examples that show SEO considerations and a strong tone-of-voice alignment.
• Application process: Shortlisted candidates will be contacted for next steps (interviews and further assessment). You can submit via gee’s careers channel.
• Timeline: Not specified in the posting; successful candidates are typically contacted for interviews in the weeks following application.