Senior SEO Executive Manchester

In Manchester, Boohoo Group (including boohooMAN) shows a mixed job-seeker sentiment, with a Glassdoor score around 3.2/5 and about 39% of employees willing to recommend the company, praising a friendly culture and some flexible work in certain roles but flagging overtime pressure, noisy environments, and limited career progression. (glassdoor.com)

Common criticisms include unpaid overtime, high-pressure targets, disorganized onboarding, and limited advancement opportunities across several Manchester reviews. (glassdoor.com)

From a broader company perspective, Boohoo has faced governance and financial headwinds, including a 2024 CEO transition and strategic review, ongoing investor concerns about worker welfare, and regulatory scrutiny around sustainability claims. (reuters.com)

CSR and sustainability efforts exist (e.g., UPFRONT initiatives), but critics argue for more rigorous transparency on environmental and labor practices, making the overall sustainability narrative mixed for potential applicants. (ethicalconsumer.org)

Confidence in representativeness: these insights come from Manchester-based employee reviews (177 total on Glassdoor) and high‑level industry/CSR reporting, so while they offer a useful snapshot, experiences can vary by team and over time, especially amid ongoing corporate changes. (glassdoor.com)

What are the core responsibilities of the Senior SEO Executive at boohooMAN?

• Drive organic traffic, search rankings, and revenue in line with business goals.
• Lead and execute key elements of the Organic Search strategy, reporting to the Head of Digital.
• Conduct in-depth technical, on-site, and off-site SEO audits to identify growth opportunities.
• Perform keyword research, competitor analysis, and gap analysis to fuel visibility.
• Optimize category, landing, and campaign pages with a customer-first mindset.
• Collaborate with Digital, Creative, Tech, Buying, and eCommerce teams to implement winning SEO strategies.
• Analyze competitors, market trends, and performance data to keep boohooMAN ahead of the curve.
• Support and mentor junior team members, sharing SEO knowledge across teams.
• Partner with content and brand teams to deliver bold campaigns that boost visibility and engagement.

What qualifications and experience are required or preferred?

• Proven experience in an SEO role (in-house or agency), ideally within eCommerce or fast fashion.
• Deep understanding of technical SEO and best-in-class optimization principles.
• Proficient with tools such as Google Analytics, Screaming Frog, Botify, SEMrush, Sistrix, Ahrefs, and similar.
• Ability to work independently while collaborating cross-functionally.
• Detail-oriented, analytical, and data-driven, turning insights into action.
• Excellent communicator and copywriter with a solid grasp of HTML and site structure.
• Up-to-date with industry trends, algorithm updates, and new SEO technologies.
• A natural problem-solver who thrives under pressure and enjoys a challenge.

How does the role fit into the team and cross-functional collaboration?

• The Senior SEO Executive reports to the Head of Digital.
• You’ll work closely with Digital, Creative, Tech, Buying, and eCommerce teams to implement SEO initiatives.
• You’ll also mentor and share knowledge with junior team members and partner with content and brand teams to support bold campaigns.

What should I expect from the interview and application process?

• Applications are generally submitted through boohooMAN’s careers channel.
• Shortlisted candidates can expect a combination of interviews focused on technical SEO knowledge, strategic thinking, and collaboration skills.
• There may be practical exercises or case studies to demonstrate how you would drive organic growth, technical audits, and cross-team collaboration.
• Final decisions will consider fit with the fast-paced, boundary-pushing culture described by the team.

Note: Exact steps and timelines may vary; the company will provide specific guidance to shortlisted applicants.

What performance metrics and success criteria will define this role?

• Growth in organic traffic and market-appropriate rankings.
• Increases in organic revenue aligned to business goals.
• Effective execution of technical and on-site optimizations with measurable impact.
• Quality of audits and actionable insights, plus the ability to mentor others.
• Strong cross-functional collaboration and delivery of winning SEO-enabled campaigns.

What benefits and culture can I expect in this role?

• 25 days of holiday plus bank holidays.
• Discretionary bonus scheme.
• Company share scheme.
• Life Assurance.
• Company Pension Scheme.
• Free gym membership and classes daily (including yoga, PT classes, and sound relaxation).
• Employee assistance programme with a 24-hour confidential helpline.
• A fast-paced, ambitious culture that encourages experimentation, innovation, and personal growth.
• Opportunities to grow your skills and career by working across Digital, Creative, Tech, Buying, and eCommerce teams.