SEO & Content Executive Manchester

Fletchers Group in Manchester operates as a specialist medical negligence and personal injury law firm, with a Manchester office opened in 2024, and it emphasizes sustainability through CSR initiatives like the Fletchers Foundation and a CSR Fund focused on wellbeing, inclusion, education, and the local environment. (fletcherssolicitors.co.uk) Key strengths noted by employees and clients include supportive management, flexible work arrangements, a collaborative culture, and clear growth as a top UK law firm with expanding presence. (uk.indeed.com) Common criticisms include reports of a toxic or high-pressure environment in some teams; quantitative ratings show around 3.9/5 overall on Glassdoor for Manchester (3.8 for Work-Life Balance, 4.3 for Compensation and Benefits) and a Trustpilot score of 4.5/5. (glassdoor.co.uk) Confidence in representativeness is moderate, as feedback comes from multiple sources (Indeed, Glassdoor, Trustpilot, and solicitor-specific review sites) and spans staff and client perspectives, though it may not capture every office or department equally. (uk.indeed.com)

What does the role involve?

You'll support the planning, optimisation and delivery of high-quality, search-optimised content to boost visibility, increase website traffic and generate leads across key markets. Working closely with the Senior SEO & Content Executive, you'll ensure content performs strongly on search engines while staying true to our brand voice and meeting legal standards.

What skills and tools will I use?

You'll combine SEO fundamentals like keyword research, on-page optimisation and technical SEO with engaging content creation. Expect to use tools such as Google Analytics, Google Search Console, keyword planners and CMS platforms, while collaborating with marketing, business development and communications teams.

What is the hybrid working arrangement like?

The role offers hybrid working with flexibility to work from home and collaborate in-office when needed. Fletchers supports flexible practices across multiple offices, making it easy to balance focused work with team collaboration and client-facing activities.

What makes Fletchers Group a great place to grow my SEO career?

Join a growing Marketing team in a dynamic legal services environment where content directly impacts visibility and lead generation. You'll learn from senior colleagues, contribute to cross-market campaigns, and develop strategic, measurable outcomes while upholding a strong brand and legal standards.