Head of SEO Manchester

BettingJobs operates as a global iGaming recruitment firm with HQ in the Glasgow area and no dedicated Manchester office, so Manchester-specific reviews are essentially unavailable. (bettingjobs.com)

Public reviews on Glassdoor show a very small sample (2 reviews) but an overall rating of 4.5/5 with strong scores across culture & values, DEI, work-life balance, senior management, and compensation & benefits. (glassdoor.com)

Strengths cited include a positive culture and supportive teams, with some reviews noting a hybrid working environment and travel incentives within iGaming roles. (glassdoor.com)

Because Manchester-specific feedback is absent and the overall sample is tiny, the reliability of these reviews for Manchester employees is limited; they should be treated as indicative rather than representative. (glassdoor.com)

What is the Head of SEO role at BettingJobs about?

The Head of SEO leads the strategy and execution to grow organic visibility and new user acquisitions for BettingJobs. You’ll define and own the SEO product roadmap, drive the development of new features, and coordinate cross-functional efforts to deliver excellent user experiences for both organic search audiences and search engines. Key activities include audits (on-page, off-page, technical), keyword and topic analysis, performance monitoring, content planning, and reporting on search performance. You’ll also stay ahead of SEO trends and educate teams on best practices.

What qualifications and experience are required?

• Experience in a senior SEO-focused role with a track record of delivering measurable results.
• Strong knowledge of the UK iGaming industry; deep familiarity with online casino dynamics is a significant advantage.
• Solid understanding of content marketing, outreach, and link acquisition strategies.
• Proven leadership skills with experience building, mentoring, and growing a team.
• Commercial mindset with experience managing large budgets or enterprise-level accounts.

What does the day-to-day work look like?

• Plan, coordinate, and implement SEO strategies that drive rankings and new user acquisition.
• Define and execute the SEO product roadmap; manage end-to-end delivery of new products and features.
• Conduct comprehensive SEO audits (on-page, off-page, technical) and work with relevant teams to implement improvements.
• Perform keyword and topic analysis to guide content and product promotion.
• Run technical SEO reviews and ensure site compliance with the latest best practices.
• Set and monitor measurable goals; track daily performance metrics to assess strategy effectiveness.
• Maintain a content planner and align content and communications with corporate priorities.
• Collaborate with developers and internal teams to troubleshoot issues and implement optimizations.
• Research external resources and share SEO insights across teams; provide regular performance reporting.

What is the application process and timeline?

• Submit an online application with your resume and any supporting materials.
• There is typically an initial recruiter screen to assess fit and level of experience.
• You will participate in one or more interviews with the SEO leadership and cross-functional partners.
• A practical exercise or portfolio review (case study) may be requested to demonstrate strategic thinking and impact.
• Final discussions cover role specifics, team fit, and offer terms.

Timeline can vary, but candidates who align closely with the role often progress through interviews within 2–4 weeks of applying. Prompt, tailored examples of past SEO wins in UK iGaming will help.

How is success measured in this role?

• Improvements in search rankings for target products and pages.
• Increases in organic traffic and high-quality organic conversions.
• Growth in new user acquisitions originating from organic search.
• Effective delivery of the SEO product roadmap on time and within budget.
• Strong technical health scores and adherence to best practices across the site.
• Clear, data-driven reporting and communication of progress to stakeholders.

What about location, team structure, and growth opportunities?

• The role is based in BettingJobs’ Manchester office and involves leading and growing the SEO team.
• You will work closely with developers and internal teams (content, product, analytics) to deliver SEO initiatives.
• There are opportunities to advance into broader leadership roles within Marketing and to shape the company’s organic growth strategy for the UK iGaming market.

If you’d like more detail on compensation, benefits, or relocation considerations, these topics are typically discussed during the interview and offer stages.