Head of SEO London

London-based Kaizen outfits are generally praised for a collaborative work environment and strong culture, with Kaizen Institute UK scoring about 4.1/5 on Glassdoor from roughly 130 reviews, and public accolades like Campaign naming it a Best Places to Work in London in 2021; employer pages also emphasize sustainability-oriented client impact. Turn0search3-turn1search9-turn1search7

Key strengths noted include structured career progression and comprehensive benefits (profit sharing, health insurance) as described on Kaizen Institute UK’s careers page. Turn0search0

Common criticisms include heavy workloads and mixed experiences with management; Kaizen Consulting is rated 3.2/5 (25 reviews) and Kaizen Reporting London 3.5/5 (12 reviews; 74% would recommend), indicating variability by unit. Turn1search4-turn1search1

Overall, these ratings come from UK-wide and London-specific sources with varying sample sizes, so they should be treated as directional rather than fully representative of all roles. Turn1search3

What does the role involve?

You will define and drive the agency's SEO/GEO vision, aligning it with evolving trends and ensuring clarity for clients, prospects, and the team. The role blends strategic leadership with hands-on execution, client governance, and mentorship of the SEO practice. You’ll also lead high-impact initiatives across traditional search and emerging channels.

What impact will I have on clients and the team?

You’ll shape award-winning strategies for key accounts, drive client retention, and elevate the team's capabilities through mentorship and innovation. Expect to set the standard for performance, deliver measurable growth, and cultivate a culture of experimentation.

What qualifications or traits are most valued?

We're looking for a visionary leader who can balance strategic thinking with hands-on delivery and commercial sense. Deep experience in SEO/GEO, familiarity with AI-driven discovery and community channels, plus a track record of building high-performing teams. Strong communication and client-facing leadership are essential to translate complex ideas into actionable roadmaps.

How does Kaizen approach emerging channels and AI discoverability?

Kaizen treats the 'Search-Verse' as an integrated ecosystem, marrying traditional SEO with AI-enabled discovery and community-driven channels. The Head of SEO leads experimentation, data-driven optimization, and cross-channel collaboration to capture new opportunities. You'll be encouraged to publish thought leadership and contribute to new offerings.

What does success look like in the first 90 days?

In the first 90 days, you'll crystallize the SEO/GEO vision and align the team around a prioritized roadmap. You'll secure early wins for key accounts and establish key performance indicators that demonstrate impact.

What opportunities for growth and leadership are available?

The role offers extensive leadership opportunities across client growth, new business development, and thought leadership. You'll shape the offering, mentor rising stars, and influence Kaizen's strategic direction in the SEO/GEO practice.