SEO Specialist (Fixed-term contract) London

London Disney Store (Oxford Street) reviews on Glassdoor show an overall rating of 3.8/5 based on 531 reviews, with strengths cited as strong team culture, some hybrid-working flexibility, and favorable Diversity & Inclusion (4.0) and Compensation & Benefits (3.9) scores. Common criticisms focus on limited career progression (Career opportunities 3.1) and mixed perceptions of leadership (Senior management 3.2; Work/Life balance 3.4). A separate Cast Member Disney Store page (UK) averages 3.1/5 from 15 reviews, indicating more mixed experiences for frontline staff. These reviews are self-reported and location-specific, so they may not fully reflect other Disney Store locations or broader corporate practices. (glassdoor.co.uk)

What does the role involve day-to-day?

You will lead day-to-day SEO operations across Disney Store's six ecommerce sites, handling technical SEO support, on-site optimization, and performance tracking. You'll partner with the Senior Marketing Manager and external agency partners to set priorities, monitor metrics, and implement data-driven improvements. You'll translate insights into actionable tasks for content, product, and site development teams.

How does this role contribute to Disney Store's online presence?

The role embeds SEO best practices across content, product pages, and site development to drive long-term organic growth. It focuses on aligning with Disney's brand tone and customer values while boosting visibility across six ecommerce sites. You’ll work closely with marketing partners to ensure consistent messaging and strong search performance.

What are the terms of the fixed-term contract?

This is a 12-month fixed-term contract based in London, Hammersmith. The role is 4 days per week in the office with either Monday or Friday working from home. It offers the chance to influence multiple sites within a globally loved brand and potentially extend based on performance.

Who will I collaborate with?

You will work closely with the Senior Marketing Manager and agency partners, plus cross-functional teams in content, product, and site development. This collaboration helps translate data into practical SEO improvements across the six sites. Strong communication and stakeholder management are key.

What qualifications and skills are ideal?

A proven track record in SEO with hands-on experience in technical SEO, on-site optimization, and performance analytics is ideal. Familiarity with CMS platforms, data-driven decision-making, and the ability to translate insights into actionable tasks are important. Strong collaboration and clear communication with partners will help you succeed.

What growth opportunities does the role offer?

You’ll shape organic growth across six ecommerce sites and influence long-term strategy within a globally recognized brand. The role sits within Disney’s values—Integrity, Inclusion, Creativity, Collaboration, and Community—offering a platform for broader marketing leadership. There’s potential for evolving into broader roles within marketing and digital strategy.