SEO / AI Search Strategist (£45k-£60k) at FirstMotion London

London-based Jack & Jill is an AI-powered recruitment platform offering two agents—Jack for job seekers and Jill for employers—focused on personalized matching, coaching, and mock-interview prep to speed up hiring. Trustpilot shows about a 4.0/5 rating from roughly 124 reviews, with many praising customization and career coaching but a noticeable share noting glitches and mismatches. Key strengths cited include an engaging, partner-like experience that can feel faster and more tailored than traditional recruiters, plus a model that is free for job seekers while employers pay about 10% of base salary. Common criticisms center on reliability issues (bugs, outdated or irrelevant roles) and uneven responsiveness, and public information on CSR, culture, sustainability, or formal compensation beyond the recruiter model is limited, so those aspects remain uncertain and should be explored directly with the company. (businessinsider.com)

What does the role involve?

As the strategic lead, you bridge traditional SEO and AI-driven discovery, turning business objectives into practical roadmaps for SEO, GEO, and AEO. You'll own senior client relationships and define the playbook for how B2B brands win in the age of ChatGPT and Perplexity. You’ll report to the founders and shape the agency's approach from day one.

What profile are you looking for?

We’re seeking a strategic, client-facing thinker who can translate commercial goals into actionable SEO and AI strategies. You should bring a track record of managing senior client relationships, collaborating with cross-functional teams, and a passion for AI-enabled optimization. Experience in B2B brands and proficiency with analytics and SEO tools is a plus.

How does AI fit into the strategy?

AI is at the core of the role, blending traditional SEO with AI-driven discovery to unlock new routes to visibility. You’ll leverage ContextualJourney™ and other proprietary tech to anticipate search intent and optimize for emerging generative answer engines. In short, you’ll define how brands win in the ChatGPT and Perplexity era.

What makes FirstMotion special?

Join an early-stage, AI-first consultancy founded by a Forbes 30 Under 30 entrepreneur and backed by high-profile agency veterans. You’ll help shape a new category of organic visibility and work alongside a passionate team redefining search. You’ll have the chance to influence product strategy and client outcomes from day one.

What are the growth opportunities?

You’ll own senior client relationships and translate objectives into roadmaps, giving you a clear path to leadership in a fast-growing category. There’s room to expand influence across geo and AEO initiatives and to contribute to the development of the ContextualJourney™ platform.

Where is the role based and how does the work arrangement look?

Based in London, UK. This is a role that collaborates closely with the founders and senior clients in a fast-moving AI-first environment. Salary £45k-£60k, depending on experience.