SEO Lead (all genders) Berlin

Job-seeker sentiment for HeyJobs in Berlin is generally positive, with Glassdoor ratings around 4.2–4.4/5 from about 66 Berlin reviews, and employees praising a friendly, values-driven culture and strong product teams. Key strengths cited include a multinational, diverse workforce (30 nationalities; 45% women; 50% female leadership), a mission-driven environment, and CSR-oriented programs such as HeySustainability, HeyVoices, HeySisterhood, and HeyPeace. Common criticisms include concerns about the company’s financial health and layoffs, plus notes of limited career progression and compensation seen as average by some employees. Crunchbase indicates HeyJobs has raised a Series B in 2022, implying private-sector growth, but multiple sources point to macroeconomic headwinds affecting performance. Because Berlin reviews are a relatively small, location-specific sample (Glassdoor Berlin ~66 reviews; Indeed ~8 reviews), these ratings may not fully represent HeyJobs' global operations. (glassdoor.com)

What will I be responsible for as SEO Lead at HeyJobs?

• Own the organic growth engine that attracts millions of job seekers and employers to HeyJobs, with the aim of reducing paid dependency and unlocking sustainable acquisition.
• Set the direction and 12–18 month roadmap for SEO across both B2C and B2B funnels, prioritizing initiatives that maximize qualified traffic, conversions, and incremental hires.
• Lead and coach a growing SEO team (starting with 1 direct report) and partner with Product, Engineering, and Creative/Content to scale programmatic and AI-powered SEO.
• Develop and implement AI-powered workflows (GenAI) for research, content creation, and internal tooling; optimize for AEO (Answer Engine Optimization), GEO (local intent), SGE/LLM-driven discovery, and social/TikTok SEO where relevant.
• Drive technical SEO excellence (site architecture, internal linking, schema/structured data, entity optimization, Core Web Vitals, crawl/indexation, and log analysis) in collaboration with PMs and Engineers to ship high-quality improvements.
• Own channel performance end-to-end by establishing KPIs, tracking progress, and driving step-change improvements in qualified traffic, conversions, and hires.
• Collaborate across squads to align SEO with product and business goals and help shape HeyJobs’ overall growth strategy.

What qualifications and experience does HeyJobs look for in an SEO Lead?

• Proven experience leading an SEO function with the ability to set a clear direction and an actionable 12–18 month roadmap across both B2C and B2B funnels.
• Track record of building and scaling AI-powered and programmatic SEO initiatives and leveraging GenAI workflows for research, content, and tooling.
• Strong technical SEO background: site architecture, internal linking, schema/structured data, entity optimization, Core Web Vitals, crawl/indexation, and log analysis; ability to partner with Product and Engineering to ship improvements.
• Experience driving discovery and optimization for emerging search modalities, including AEO, GEO, SGE/LLM-driven discovery, and social search where relevant.
• People leadership experience (starting with 1 direct report) and the ability to work with embedded PMs and Engineers within cross-functional squads.
• Data-driven mindset with a proven ability to own KPIs and demonstrate impact on traffic, conversions, and hires.
• Ability to communicate strategy and impact clearly to stakeholders at all levels.
• Berlin, Germany-based (or eligible to work in Germany) and comfortable working in a fast-growing, highly collaborative environment.

How is the compensation structured, and what is the potential for growth?

• Annual target salary: 75,000 – 90,000 euros.
• Personal development and promotion opportunities are guaranteed as part of HeyJobs’ culture.
• Clear progression paths to expand scope, grow the team, and drive broader impact across HeyJobs’ growth initiatives.
• Opportunity to influence both B2C and B2B channels and contribute to the company’s mission to be the #1 provider of hires.

What is the team structure and reporting line for the SEO Lead?

• You will lead the SEO function and own the SEO strategy, supported by 1 direct report at the outset.
• You will work in close partnership with Product, Engineering, and Creative/Content, embedded with PMs and Engineers as part of cross-functional squads.
• Your role is to set direction, hire and develop top talent, drive results, and model HeyJobs’ leadership values (generate business impact, build a winning team, and live the HeyVolution).

Why join HeyJobs and what makes the company environment unique?

• HeyJobs is an AI-based recruitment platform that has been transforming the market for 8 years, helping over 100,000 people find jobs in the last year and serving more than 4,700 clients, including 8 of the top 10 largest employers in Germany and Austria.
• The platform already accounts for more than 1% of all hires, underscoring the impact of HeyJobs on the recruiting landscape.
• The company emphasizes a strong culture and leadership-driven growth with “HeyVolution,” a focus on impactful work, and opportunities to shape product directions and discovery strategies through AI-powered SEO.
• Berlin-based role with the chance to influence both product and growth strategies in a fast-growing organization.

What is the application process and expected timeline?

• Apply via HeyJobs’ careers channel with your resume and relevant portfolio or case studies.
• Shortlisted candidates can expect an initial conversation with HR or the SEO leadership team, followed by interviews with cross-functional stakeholders (Product, Engineering, Content) and a potential SEO case study or practical assessment.
• Final rounds typically involve discussions with senior leadership and alignment on role fit and impact.
• Timeline varies by candidate flow, but successful applicants are kept informed throughout the process and receive timely feedback.