SEO/SEA Expert & Coach - Berlin - 80k Berlin

Optimus Search’s Berlin office presents a mixed job-seeker image: a single Berlin Glassdoor review rates it 1.4/5 and flags micro‑management, long hours, low base pay and a hierarchical, aggressive culture. By contrast, broader Optimus Search reviews (Glassdoor ~3.7–3.8/5 with about 68% of employees recommending) cite strengths like thorough onboarding, regular training and incentives, a generally supportive culture, and clear paths for career development. Common criticisms across sources include lengthy hours and high‑pressure sales dynamics, plus concerns about salary transparency or accuracy in postings. CSR and sustainability aren’t prominently publicized, and public signals about Berlin’s finances are limited (the Berlin office appears small, with around 10 employees, and public financial data aren’t available). Overall, the sentiment is highly mixed and the Berlin signal is based on a very small sample, so it may not be representative of the broader company. (glassdoor.com)

What will I do in this role?

• Develop and implement a comprehensive SEO and SEA strategy to boost organic traffic, paid search performance, and conversions.
• Lead, mentor, and technically support the SEO/SEA team; define content guidelines and ensure best practices across campaigns.
• Manage budgets, optimizing CPC, CTR, and conversion rates; select, evaluate, and manage external service providers.
• Collaborate with IT to align technical development with SEO/SEA needs; ensure consistent strategy across departments and subsidiaries.
• Conduct market and competitor analysis to identify new opportunities; establish efficient processes and workflows for ongoing optimization.
• Deliver regular reporting and updates to management and stakeholders, translating data into actionable improvements.

What are the requirements and qualifications?

• Degree in marketing, business informatics, or a comparable field.
• Several years of professional experience in SEO/SEA strategy and execution.
• Proven leadership skills with a coaching-oriented mindset.
• Strong expertise with common SEO and SEA tools; analytical, data-driven decision maker.
• Confident communicator with the ability to persuade across all levels.
• Proactive, solution-oriented working style.
• Fluency in German and English (spoken and written).
• Experience coordinating strategy across departments and subsidiaries is a plus.

What is the compensation and benefits package?

• Competitive annual gross salary of around EUR 80,000, depending on experience.
• 35-hour working week with a flexible option to increase to 42 hours.
• Flexible hours and hybrid/mobile working options.
• 30 days of annual leave plus additional company holidays over Christmas and New Year.
• Modern, centrally located office near major transport hubs.
• In-house physiotherapy facilities, subsidized company restaurant, and transport benefits (public transport ticket, bike leasing).
• Pension scheme, sabbatical options, and opportunities for structured onboarding and ongoing professional development.

What is the application process and timeline?

• Submit your application (CV and a cover letter) through the company’s careers channel.
• HR screening to assess fit with role, leadership capabilities, and language requirements.
• Technical interview with the SEO/SEA leadership or team, potentially including a practical case or task.
• Final interview with senior leadership or cross-functional stakeholders.
• Reference checks and offer, followed by a structured onboarding plan.
• Typical timelines vary, but candidates can expect initial feedback within 1–2 weeks after application and a full process completion within 3–5 weeks, depending on scheduling.

What tools and technologies should I be proficient with?

• Proficient with standard SEO/SEA tools (e.g., Google Analytics, Google Ads, Google Search Console, Bing Ads, SEO platforms like Ahrefs/SEMrush/MMOZ, Screaming Frog).
• Strong data analysis skills (Excel/Sheets, dashboards, and reporting).
• Familiarity with content management and collaboration tools; ability to translate data into actionable content guidelines.
• While the exact stack may evolve, the role emphasizes broad familiarity with core SEO/SEA ecosystems and a willingness to learn new tools as needed.

Where is the role located and what about remote work or relocation?

• Location: Berlin, Germany.
• The position supports flexible hours and mobile working options; a hybrid work arrangement is available.
• The office is modern and centrally located, with access to major transport hubs.
• Relocation or visa sponsorship specifics aren’t stated in the posting; if you require sponsorship or relocation, please inquire during the application or interview process to explore options. Non-EU candidates should consider work-permit requirements for Germany.