SEO Site Manager London

Frasers Group in London shows a mixed Work Environment, with employees praising career progression, bonuses/benefits, staff discounts and a strong team, but long hours and a stressful pace are common criticisms; Glassdoor lists an overall 2.7/5 rating from about 550 reviews, with relatively low scores for culture and career opportunities, which may not fully reflect all roles or London-specific experiences. (glassdoor.com)

Financial health appears solid, with revenue of £4,925.6m and pre-tax profit of £379.4m in the 52 weeks to 27 April 2025. (financialreports.eu)

Career development is noted as possible, with references to career progression, training and development, though experiences vary by role. (glassdoor.com)

CSR and sustainability are framed as strategic priorities, with board-level ESG oversight, an environmental policy and energy-efficiency targets, plus supplier engagement and community initiatives to promote sustainable practices. (cdn.financialreports.eu)

London presence is confirmed with an office at Academy House, 36 Poland Street, London W1F 7LU, and the group publicly lists London as its HQ. (committees.parliament.uk)

What does the role involve?

As SEO Site Manager, you’ll own and optimize Frasers Group's presence across multiple brands, leading technical and content-led SEO initiatives. You’ll perform audits, set KPIs, collaborate with product, marketing, and engineering, and translate data into actionable roadmaps to boost organic visibility and conversions.

What makes Frasers Group unique for this role?

You’ll join a forward-thinking retailer with a global brand ecosystem spanning Sports Direct, FLANNELS, USC, Frasers and GAME. The culture champions bold thinking, rapid experimentation, and a commitment to relevance for people, partners, and the planet. It’s a chance to push boundaries and shape the future of retail from a central London hub.

Which skills are essential for success in this role?

Strong technical SEO knowledge (crawl, indexability, site speed, structured data), data-driven decision making, and proficiency with analytics platforms. Experience with CMS and e-commerce platforms, site migrations, and cross-functional collaboration is key. A strategic mindset paired with hands-on execution will help you translate insights into measurable wins.

What does the interview process look like?

Expect a mix of case discussions, practical assessments, and stakeholder conversations. We assess both strategic thinking and hands-on capability, along with cultural fit to Frasers Group values. You’ll get a clear timeline and feedback at each stage.

How does this role support career growth?

The position sits at the intersection of tech, marketing and product across a portfolio of iconic brands. You’ll have opportunities to lead larger SEO programs, mentor teammates, and influence digital strategy at scale. The pace is fast, and results-driven, with room to own initiatives from concept to impact.

How does Frasers Group support people and the planet?

The company champions a 'Be relevant' mindset, investing in talent, inclusion, and sustainable practices. You’ll work in a collaborative environment that values bold ideas and responsible growth. It’s about doing the right thing for people, partners, and the world while delivering exceptional experiences.