SEO & PPC Specialist Remote

What will I be responsible for as an SEO & PPC Specialist at Loyal To Cumbria Ltd?

• Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
• Plan, launch, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
• Monitor campaign performance and KPIs such as CTR, CPC, Quality Score, and ROAS.
• Collaborate with content and web teams to ensure pages are optimized for both SEO and user experience.
• Stay updated on search algorithm changes, platform updates, and industry best practices.
• Analyze performance using tools like Google Analytics, Google Search Console, and SEMrush or Ahrefs.
• Prepare and present reports with actionable insights and recommendations.

What qualifications and experience are required?

• Proven experience in both SEO and PPC campaign management.
• Strong understanding of search engine algorithms, Google Ads, and keyword strategies.
• Experience using SEO and PPC tools such as SEMrush, Ahrefs, Google Search Console, and Google Ads.
• Ability to analyze data and make informed, results-driven decisions.
• Familiarity with website CMS platforms and basic HTML/CSS knowledge.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Bachelor’s degree in Marketing, Digital Media, or a related field.

What are the work arrangement, location, and schedule like?

• This is a fully remote, flexible working role.
• You’ll be collaborating with a distributed team and supporting local businesses in Cumbria.
• Expect some synchronous team meetings or check-ins; strong written communication helps with asynchronous collaboration.
• The position emphasizes autonomy and results-driven work.

What tools and metrics will I use to measure success?

• Tools: Google Analytics, Google Search Console, SEMrush or Ahrefs, Google Ads, Bing Ads.
• SEO metrics: organic traffic, keyword rankings, crawl/technical health, and page experience signals.
• PPC metrics: click-through rate (CTR), cost per click (CPC), Quality Score, and return on ad spend (ROAS).
• Reporting: regular performance reports with actionable insights and recommendations for optimization.

How do I apply and what is the hiring process like?

• To apply, submit your resume and a cover letter outlining your relevant experience and notable results.
• The hiring process typically includes an initial screen, one or more interviews with the hiring team, and may include a practical assessment or case study.
• Details about compensation, benefits, and the exact interview timeline will be provided by Loyal To Cumbria during the process.
• If you have a portfolio or case studies highlighting SEO and PPC success, sharing them can strengthen your application.

What makes Loyal To Cumbria a unique place to work, and what growth opportunities exist?

• You’ll join a mission-driven team focused on celebrating and supporting local businesses in Cumbria.
• The role offers opportunities for professional growth, strategic input, and a meaningful impact on the visibility and success of small enterprises.
• A fully remote, flexible environment supports work-life balance while enabling collaboration with a diverse, purpose-driven team.